TO: FROM: DATE: 2011 SUBJECT: Progressive Corporation’s marketing strategies The Progressive Corporation, known as Progressive Casualty Insurance Company, is one of the largest auto insurers in the United States. It primarily provides personal automobile insurance through internet, telephone, and independent insurance agencies. I, as one of Progressive’s policyholders, thought that it was worth researching how the marketing strategies of Progressive made me to choose its policy. I would like to focus on its marketing strategies, as they fascinate me. Progressive is perhaps the most visible company and it stands out in the competitive auto insurance industry.
The principles of monozukuri along with kaizen, meaning a change for the better, have driven Toyota to become one of the leading automobile manufacturers in the industry. Toyota uses these philosophies to operate in its home country of Japan as well as North America, Europe, Asia, Latin America, Oceania, and Africa. Toyota has globalized intensely over the years and continues to create a global business opportunity which means that their corporate responsibility programs must keep up with and exceed the spread of business across the globe. In a recent address the company CEO, Akio Toyoda, made the assertion that he believed that Toyota “should be a company people choose” and that people should be happy to have chosen. Toyota’s global vision is “Rewarded with a smile by exceeding your expectations”.
Kudler focused on studying competition in pricing and strategy. Although direct competition is not marketing a comparative product, Kudler found the right mix of market acceptance and price at $4.99 per pound. The traditional American bacon is currently selling for $3.99 per pound. Kudler is confident the $1 per pound difference will not affect sales. Kudler has had an enormous buzz over product samples and creative recipes within major Mexican resort
Why or why not? Exercise 2: Use of a Grid Analysis (Weighted Scoring Model) to Help Make the North American Plant Location Decision for the RX 330 This exercise illustrates how when deciding among two or more competing plant location options, various decision factors (which can typically be characterized as exogenous - in a company’s external environment - or endogenous - internal to the company) can be qualitatively identified, and how these factors can then be weighted to obtain an overall score for each competing location option. a. List the factors your team considers key to the Toyota Motor Manufacturing Canada (TMMC): The Lexus RX 330 Line North American plant location decision, identifying these
Case 1: Logoplaste: Global Growing Challenges 1) HOW did Logoplaste manage to continuously grow its profitability and accelerate its profit growth? WHAT was the successful business model that led Logoplaste to become an MNC? Logoplaste practiced the “hole-in-the-wall” concept. Single client plants were built, tailored to client’s needs and located inside client’s plants. This concept helped Logoplaste reduce transportation costs and offer “just-in-time” service to clients, which was still new to other competitors at the time.
The speaker is the artwork and the words on the advertisement. Persons looking for a full size truck with better fuel economy, someone who wants to help the environment, and persons, who are looking to save money, by spending less on gas, are the audience of this ad. This ad appeals to ethos. Ford has been making cars for years and is a trademarked and trustworthy company, giving the customer a peace of mind. Adding to their credibility is the motto found on the ad, “Built Ford Tough”, which automatically shows that Fords products are reliable and strong vehicles, so if you ever purchase a vehicle from Ford, you would expect it to be those things.
Buyers of the Porsche 911 car series are known to be wealthy and are serious car enthusiasts who possess an in-depth knowledge and passion about sports cars. For the success of the 911 series, Porsche used a focused differentiated business strategy by targeting a niche market (as mentioned in the case), emphasizing on design, and consistently developing class-leading technologies.However, with the introduction of Cayenne and Panamera, Porsche has repositioned itself from focused differentiation to broad differentiation. This repositioning weakened its brand in the eyes of consumers, eroding the points of differentiation created by their brand and taking the customer’s attention away from the famous 911. Large companies usually shift to broad differentiation strategy when the competition gets tough. This strategic shift has the following risks and benefits.
The Chevy Silverado offers the driver a chance to become anything from a hard worker or a symbol of wealth by having the newest truck available. The Chevrolet brand name has been noted for its reliability in the real world, tested extensively to prove that the Silverado is one of the best trucks available for the modern consumer. The audience of this advertisement won’t always realize that what they are viewing is not just a dusty landscape with a pickup truck, but a meticulously crafted scene designed
Comparison Consumers who are in the market looking to purchase a high performance car have many qualities to consider. The performance, interior, and price are the over-all essentials when comparing cars like the Ferrari 458 Italia to the Jaguar XKR-S. They both share many similarities such as being in the same insurance group, and both approximately have the same miles per gallon, engine, and drive shaft. But the Jaguar will give you all that and some more for a whole lot less. Jaguar calls the XKR-S the companies “most responsive, powerful, agile, and driver-focused production car.” It’s also the quickest ever made.
The life of an automotive technician can leave people in pain and cause them to retire early at a young age. Nonetheless, my dream jobs involve automotive careers; Automotive careers such as an automotive engineer, mechanical engineer, and automotive designer are all professional automotive careers. These careers are the best when it comes to the automotive industry. A life time of dedication and passion to cars is what makes these careers the most respected in the automotive industry. In essence, these careers meet my preferred quality and characteristics such as: hands on work, eligibility to work with a major auto company, and satisfaction.