Tim Hortons Integrated Case Study Cody Gonek Northern Alberta Institute of Technology Introduction Tim Hortons is a thriving organization that has been growing substantially over the years. They have been growing their market by not only opening new stores in Canada, but also in the United States within the past year (Shaw, 2014). Tim Hortons appeals to a large demographic that appreciates the combination of fast service and a quality product. The case, “Tim Hortons: A Taste of Home” (Daft & Armstrong, 2009, p. 510), discusses the issue of broadening the market of Tim Hortons into new horizons. It discusses the immediate effects and opportunities of opening a Tim Hortons in Kandahar, Afghanistan.
Frito-Lay Dips Case Study Gideon Matzkin Marketing Capstone Professor Laufer April 14, 2011 Strengths At the time of the case study, Frito-Lay dips had an advantage of being producer of prepared dips, a product type that captures two-thirds of the dip market. Also their dips are produced in metal canisters that eliminate the need for refrigeration creating a durable, long lasting good that can be displayed anywhere in the store relinquishing the need to be advertised strictly in the refrigerated section with other dairy goods. With the rise in popularity of Mexican good, the demand for cheese-based dips has also grown. In addition the company is a recognized leader in the snack food industry with many diverse products and brands, ranging from chips to nuts crackers, beef sticks, cookies and snack bars. Also, according Ann Mirabato cheese dips are “novel” and the “flavors innovative” and they had a strong location next to “salty snacks”.
Providing employees including part-time works benefit / compensation packages that includes stock option grants and medical. * Sophisticated location strategy by analyzing demographics to identify the best locations for Starbuck’s stores. The company expanded rapidly to capture as many premium locations as possible before imitators, in some instance they even located stores on opposite corners of the same busy street so that it could capture traffic going both directions down the same street. * Value proposition strategy by focusing on a brand strategy that was comprised of three components. This strategy was best captured by the phrase “live coffee.” This phrase reflected the importance of keeping the national coffee culture alive.
Sara Lee Corporation 2011 Analysis Consideration for Recommendations Jayme A. Knapp Benedictine University Abstract Sara Lee Corporation is a producer and innovator of fine food products such as coffee, fresh and frozen breads, bakery items, beverages and meats. The company operates 9 bakery types, 13 meat types and 32 beverage types under 25 uniquely marketed and diversified brand names. Overall Sara Lee Corporation has a long term strategy to grow profit margins, maintain brand awareness and be a leader in product innovation. Sara Lee’s current strategy includes a focus on its grocery groups, fresh baked goods, moving the commodity items into branded items and continuing to improve the relationships it has with its customers. Even though the U.S. economy has been suffering greatly since mid 2000, Sara Lee has maintained market share in the core products that included foodservice, beverages, bakery items, body care, and household items.
1. How would you evaluate the collaboration between SBX and CI in the Chiapas? I evaluate the collaboration between Starbucks and CI as one of the successful outcomes of the collaboration between the two organizations. Based upon the success of the initial program, Starbucks elevated its commitment to develop even more project across the world to replicate the success of the Chiapas project. By working with Conservation International on projects in the Chiapas from Shade Grown Mexico to coffee purchasing guidelines, Starbucks continues to show they are a leadership company when it comes to biodiversity protection and sustainability issues.
3. Father Daniel Mary strategy is to use the business, Mystic Monk Coffee to realize his goal of purchasing Irma Lake Ranch. The business has a competitive advantage with the variety of flavors they offer, not many coffee shops, even the coffee giants offer the popular flavors
15 Controls ………………………………………………………………………………. 19 Appendix ………………………………………………………………………………20 Executive Summary This report is meant to examine how the marketing mix of the McDonald’s Big Mac burger can be reoriented to breathe a new life into the product. It can be stated that the Big Mac is in the mature stage of its product life cycle. Today, the Big Mac burger is facing stiff competition from various competitors, such as the beef burgers offered by Carl’s Junior, Burger King and Wendy’s. With this in mind, the marketing team has been tasked to develop a comprehensive & integrated Launch Plan for Big Mac in the effort to rejuvenate the product image and to meet the desired business objectives of increasing its sales as well as top mind awareness amongst consumers.
In this particular case we can observe how low labor cost contributes to obtain low import tariffs therefore leads to cheaper products. Walmart’s success in Mexico was definitely possible because of the NAFTA implementation. Question 2 NAFTA benefits every company that is willing to operate abroad. This agreement solved some difficulties but Wal-Mart`s inherent competitive strategy was effective in the Mexican Market. As we all know Wal-Mart`s strategy to win against its competitors is its offered prices.
Introduction As a global manufacturer and marketer, it is important for Generals Mills to innovate and develop new products to satisfy customers’ need in order to maintain market shares and continuous growth. The company provides consumer foods such as ready-to-eat cereals, yogurt, ready-to-serve soup, dry dinner, and so on. General Mills operates both domestic and international, but for the new product we created will only focus on the US market. As the increasing awareness of healthy eating and increasing demand for organic food, we decide to create a new product of the breakfast cereals by adding traditional Chinese coarse grains and other nourishment ingredients into oats. We try to create health-oriented oatmeal for sub-health people and help prevent diseases for healthy people.
I think Supermarkets have a minimal competitive impact because they try to reach a different target market, even though Supermarkets and the wholesale club industry both carry similar products. As customers, we are always looking for the best deal and price, and the demand in this industry is very high. The ability to provide better prices hinges on the company’s relationship with its suppliers. 2. Do all three warehouse club rivals—Costco, Sam’s, and BJ’s Wholesale—have highly similar strategies?