Ruth Chris had the following issues on hand; First, Dan Hannah had to decide which countries offer the greatest growth potential with the least risk. International businesses regularly offered opportunities for Ruth Chris but with strict selection criteria which in fact eliminated many of these business prospects. Secondly, the management team must agree on a standard development model and the decision of which mode of entry to use. Opportunities were evident for joint ventures or company owned stores in certain markets. Lastly but not least, Ruth Chris challenge was selecting the appropriate development model in conjunction with the management team but required additional information criteria in order to guarantee the future success of the organization.
Monique Webster Capella University December 18, 2011 Introduction to Microeconomics Unit 4 - Assignment 1 Case Study 1 The Coffee Crisis "The Coffee Crisis" Case Summary In the commercial coffee industry, there are two important coffee species - arabica and canephora, more commonly called robusta. Coffee arabica is descended from the original coffee trees discovered in Ethiopia. These trees produce a fine, mild, aromatic coffee and represent approximately 70 percent of the world's coffee production. On the world market, arabica coffees bring the highest prices. The better arabicas are high grown coffees generally grown between 2,000 to 6,000 feet above sea level though optimal altitude varies with proximity to the equator.
There are at least two distinct approaches for answering this question, one in psychology and one in economics. The former concerns perception, cognition, personality and behavior at an individual level, while the latter concerns the reasons and the incentives that may prompt a man or a woman to become an entrepreneur. As far as the psychological approach is concerned, we will explore the personality of Howard Schultz, chairman and CEO of Starbucks, based on the The Big Five Personality dimensions used by Zhao and Seibert (2006). They found that on
1. Primary Target Market According to the textbook, there are four general bases of segmentation can be used to segment U.S. consumer markets. They are geographic segmentation, demographic segmentation, psychographic segmentation and behaviral segmentation.1 When it refers to the geographic segmentation, it is based on where prospective customers live and work. Red Bull energy drinks are a little pricy, its main customers will be in high income countries like USA, New Zealand, South Africa, Eastern and Weatern Europe.2 When it comes to demographic segmentation,it is based on some objective physical (gender, race), measurable (age, income), or other classification attribute (birth era, occupation) of prrospective customers. The Red Bull tastes better for males.
Recommendations and suggestions for Medtronic on the level of involvement the company should take to increase the likelihood of long term success are included in the conclusion. Table of Contents 1 Why invest outside of the U.S? 3 1.1 What are emerging markets? 3 1.2 Porter’s four determinants 3 1.2.1 Factor Conditions 4 1.2.2 Demand conditions 4 1.2.3 Related and supporting Industries 5 1.2.4 Strategy, structure and rivalry 5 1.3 FSAs/CSAs 5 2 International Business Environments 7 2.1 Political environment overview and management 7 2.2
Table of Contents CONTENT | PAGE | 1.0 Executive summary | 3 | 1.1 Case Objectives | 4 | 1.2 Company Background | 4 | 1.3 Case Overview | 5 | 2.0 Situational Analysis | 6 | 2.1 Marketing Strategy | 6 | 2.2 Market Analysis | 8 | 2.3 Financial Situation | 10 | 2.4 External Environment | 10 | 2.4.1 Porter’s Five Forces | 10 | 2.5 SWOT Analysis | 11 | 3.0 Questions | 12 | 4.0 Conclusion and Recommendation | 14 | References | 15 | 1.0 Executive Summary The purpose of this report is to study Amazon.com new service offering and its excellent customer relationship management. Since 2006, Amazon Web Services (AWS) is exposing Amazon's key infrastructure services to businesses in the form of web services. The ultimate benefit for customer is the ability to leverage on a new business model and turn capital expenses into variable costs. The AWS has helped improve many small and big companies in terms of their online computing needs. The most important marketing strategy in Amazon is its customer-centricity.
Abraham Maslow’s Hierarchy of Needs The Hierarchy of Needs was developed by the American psychologist Abraham Maslow in between 1943-1954. (Alan Chapman, 2012) This famous theorist first wrote it on a paper and later a book suggesting a new “Theory of Human Motivation”. With the introduction of this theory, Maslow had greatly contributed to the understanding of human motivation. More precisely is its impact in management of a business which helps in creating a conducive work environment that increases productivity and efficiency. (Boundless, 2013) Maslow categorized the needs of humans into five stages which are: (1) Physiological needs (2) Safety needs (3) Social needs (4) Esteem needs and (5) Self-actualization.
TABLE OF CONTENTS: Executive Summary............................................................................................................. 3 Introduction.......................................................................................................................... 4 Body..................................................................................................................................... 5 Strategic Goals.........................................................................................................5 Business Strategies...................................................................................................6 Functional Strategies…………................................................................................8 Risk Management and Responses......................................................... .................10 Role of Board of Directors……………………………………….………………..12 Conclusion.........................................................................................................................13 Appendices........................................................................................................................14 Bibliography................................................................................................................. .....15 EXECUTIVE SUMMARY This report provides a broad discussion on Starbucks’ strategic goals, business strategies, and functional strategies. Using Michael Porter’s strategic analysis framework, several analyses and examples were done to understand how Starbucks gain its customer loyalty and brand. Risk management and its respective responses are also discussed how Starbucks’ “unconventional” approach has been successful. INTRODUCTION According to Statistics Canada, coffee consumption is ranked second
The purpose of SWOT analysis is to identify crucial factors for realizing the goals. The internal factors of an organization can be considered as strengths or weaknesses depending upon their impact on the organization. These may include all 4P's, personnel, manufacturing capabilities, finance, etc, whereas external factors are technological changes, macroeconomic factors, socio-cultural changes and legislation, as well as changes occurring in the marketplace. Strengths An organization's strengths are its resources that lie in: * Cost advantages from proprietary know how * Patents * Influential brand names * Access to natural resources * Accessible distribution network Weakness The weakness can be lack of certain strengths that include: * Lack of
The customer interview was made to understand laptop-related perceptions and preferences in deeper detail. They include forty Chinese VAIO Laptop owners and four owned non-Sony laptops, the interviewees were between 21 and 35 years old and included students, parents and professionals. The three key themes related to laptop purchase and use were: (1) brands are an extension of who I am, (2) asking for product advice is one way I connect with others, and (3) just give me what I want. The CLUES report data was made to understand key similarities and differences among consumers in China, how big were each group and what market opportunities they present. They include 760 face-to-face surveys or by video conference of Chinese consumers between 18 and 55 years old.