Sammies Beijing Q.9

682 Words3 Pages
Question 9 : What are Sam Goodman’s next step in term of building and funding his business? Starting with $25,000 in year 1998 Sam Goodman has strived to achieve to open 4 Beijing Sammies café in China with revenue of RMB6,546,048.56. From the cases, key accelerators for this growth can be summarized as: SWOT analysis is a process of situational analysis. Evaluating a firm’s strengths, weaknesses, opportunities, and threats through a SWOT analysis is an easy process that provides valuable insights relating to critical issues affecting an organization. The internal and external situations can provide valuable information which can come in handy at times. The SWOT analysis categorizes the internal organizational factors as strengths and weaknesses and the external situational aspects as opportunities or threats. The strengths can be used for building a competitive advantage, whereas weakness may hinder the process. With a clear understanding of these four aspects, any organization can increase its strength, overcome weakness, cash on good opportunities and put aside the potential threats. The purpose of SWOT analysis is to identify crucial factors for realizing the goals. The internal factors of an organization can be considered as strengths or weaknesses depending upon their impact on the organization. These may include all 4P's, personnel, manufacturing capabilities, finance, etc, whereas external factors are technological changes, macroeconomic factors, socio-cultural changes and legislation, as well as changes occurring in the marketplace. Strengths An organization's strengths are its resources that lie in: * Cost advantages from proprietary know how * Patents * Influential brand names * Access to natural resources * Accessible distribution network Weakness The weakness can be lack of certain strengths that include: * Lack of
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