Liberty University Final Group Paper BUSI520 –B21 Jeffrey Wietholter, Nathaniel Martin, Richard Oros, John Rafoss, Kevin Staples March 7, 2012 Executive Summary Keurig is today’s fastest growing home and business single cup coffee maker. Their invention of the single K-Cup coffee roasting product has revolutionized the coffee industry. Keurig today is a subsidiary of Green Mountain Coffee Roasters (GMCR). GMCR prides itself on producing premium all natural coffee beans and is now providing the coffee for Keurig’s K-Cups. Written below is an integrated marketing analysis of Keurig’s current business.
How will the initiative affect sales? Describe risks associated with the initiative and financial effects they may have. Starbucks Strategic Initiative Your Name Here University Name FIN/370 Date Instructor Name Here Starbucks Strategic Initiative In this paper, Team C will describe the relationship between strategic planning and financial planning for Starbucks Corporation. The first topic covers Starbucks strategic planning initiative and identifies a strategic initiative discussed in the organization’s annual report; from this report Team C will describe how this initiative affects Starbucks financial planning. Team C will break down and address how Starbucks initiative directly affects costs and the sales of the company’s financial plan.
Sbux stock paper 4/11/2012 Starbucks Stock Analysis Contents Overview of This Report 3 Business Summary 3 U.S. Economic Overview……………………………………………………............................ 3 Industry Outlook…………………………………………………………………………….….… 4 Current Conditions ……………………………………………………………………………….. 5 Major Competitors: 6 Funadmental Analysis……………………………………………………………………….. 8 Buffett- Hagstrom Methodology 8 Income Statement Analysis …………………………………………………………….. 10 Balance Sheet Analysis 11 Ratio Analysis ….12 Recent News………………………………………………………………………………………13 Analysts’ Opinions 13 Recent Stock Price Movements 13 Graph of Stock Prices 14 Summary…………………………………………………………………………………………. 14 Recap of Analysis 14 Recommendation to Hold, Sell or Increase Allocation 14 Overview of This Report This analysis report gives an evaluation of Starbuck’s current conditions and insight in regards to value creation and stock statistics since the date of purchase 11/1/2011. Provided is a business summary, current economic overview, industry outlook, news, opinions and recent stock movements, along with a comparison to the “Buffet-Hagstrom method”. Business Summary Starbucks was founded on March 30th 1971 in Seattle, Washington. They are in the special eateries sector of the service industry with a focus on purchasing and roasting coffee beans.
Running Head: Starbucks Strategic Initiative Starbucks Strategic Initiative Introduction Starbucks Coffee Company has not been immune to the current economic downfall. Once basking in unwavering success, Starbucks now faces the challenge of retaining its customer base, which in the wake of economic struggle, has begun purchasing their coffee from less expensive competitors. Starbucks Coffee Company has wisely taken steps in their most recent annual meeting to address the issues of losing business and customers via numerous strategic planning initiatives. In the following paper, we will briefly detail two strategic planning initiatives enacted by Starbucks Corporation, as well as how such initiatives impact the company’s financial planning. Strategic Planning During Starbucks Coffee Company’s annual meeting, a series of innovative customer-facing initiatives were unveiled.
Starbucks Annual Report Analysis Rickey Paradise, Billy Taylor, Christina Mccammon, Christopher Marquez FIN370 April 10, 2013 Dr. Harri Eloranta University of Phoenix Starbucks Strategic Planning Initiative Starbucks mission and vision for the future encompasses strategic planning. This includes creating a strategy to achieve the goals set by Starbucks. This short study examines Starbucks strategic planning initiative that identifies an initiative discussed in Starbucks annual report. The information includes how the initiative affects the organization’s financial planning, costs, sales, and finally the risks associated with the initiative and financial effects that may result. Strategic Initiative Several strategic planning initiatives for the Starbucks Corporation, as identified in their fiscal 2012 annual report include: * To expand the core business of coffee roasting and distribution channels * Create authentic connections with their customers via the Starbucks experience * Expand market share capture in the high end tea market category (Teavana) * Support and encourage innovation within Starbucks business sectors The Starbucks Corporation continues to drive toward a balanced approach of increasing shareholder wealth.
was given the highes t weighting of the comparables at 40% becaus e of its realized growth and its brand identity. Both Chipotle and Panera s trive to deliver fres h ingredients and provide s imple goods at a relatively fas t rate. They are als o located s olely in the US & Canada and have yet to expand into Europe, although they plan to when they find a s uitable menu. Starbucks Corp. (SBUX) – 20% Starbucks purchas es and roas ts whole bean coffee in the United States , Canada, UK, China, Germany, and many other countries . Starbucks provides a variety of coffees and es pres s os as well as fres h food items including pas tries , s andwiches , s alads , and other items .
Organizational Behavior and Communication Katrina Smith COM/503 November 18, 2013 Brent Smith Organizational Behavior and Communication Starbucks is an organization well-known internationally. To flourish at this multitude under 50 years Starbucks has a strong foundation. For the following paragraphs will describe Starbucks culture if the organization adopted values align with its enacted values. The role that communication plays in perception and organizational culture and how misalignment between adopted values and enacted values affect perceptions with the organization. In addition will identify the role of conflict in group communication and how the organization can use conflict to improve communication within and among groups.
Starbucks – Marketing Audit Table of Contents Executive Summary 3 Introduction………………………………………………………………………………...4 Marketing audit objectives………………………………………………………………..4 Marketing audit methodology…………………………………………………………….4 Marketing audit scope…………………………………………………………………….5 External marketing audit………………………………………………………………….5 PEST analysis……………………………………………………………………………..5 Political-Demographics…….……………………………………….……………5 Social/Culture…….……………………………………………..…………………6 Economic…………….………………………………………………………….…7 Technological…................................….………………………………….…..…7 Porter's five model……………………………………………………………………...…7 Micro enviromental………………………………………………………………………..8 Market Trends .........................…………………………………………………8 Competitors………………………………………………………………………..9 Distribution………………………………………………………………………...9 SWOT Analysis ………………………………………………………………………….10 Internal marketing audit…………………………………………………………………11 Marketing Strategy……………………………………………………………………....11 Marketing Objectives…..……….…………………………………………………….…12 Marketing Mix…………………………………………………………………………….13 Marketing productivity audit……………..……………………………………………...14 Marketing functions audit……………..……………………………………………...…16 Marketing system audit………..………………………………………………………..16 Marketing organization audit……………………………………………………………17 Recommendations…………………………………………………………………….…17 Referencies…………………………………………………………………………….…18 Executive Summary Since its foundation in 1971, Starbucks has been workinguncompromisingly to achieve the company objective of becoming the worlds leading coffee brand. Havinggone through various stages of growing pain, today theCompany is operating with over 10,000 stores in 37countries. Starbucks success was mostly a directresult of its aggressive expansion plan, that consequentlyturned the Starbucks coffee beverages into a mostfamiliar and
Financial Statement Analysis Starbucks Vs. Caribou Coffee By: Dan Polak 2/21/11 Which is the better investment? When choosing a company to invest in, it is best to avoid brand name bias and choose the company that, according to its books, is the most efficient and profitable. While Starbucks is the famous brand name, it is also clearly the better company. Not only is it the international fresh brew behemoth, but, year by year, it never ceases to prove just how much the world, especially Americans, love their fresh cup of coffee and how much they’re willing to pay for it. When analyzing the four financial statements, it is easy to see that Starbucks triumphs over Caribou in almost any statistic or ratio.
Nowadays, people who go to a coffeehouse coffee is not is not only a want for the quality and the taste of coffee, eating or drinking in there is a symbol of new spiritual and high quality lifestyle, this generation also pursuit of trendy. (UK Essays, 2013) In the following sessions, this paper will discuss about Starbucks’s service management excellence and its best practice, as it is a listed