Apple’s Winning Marketing Strategy Apple is one of the leading and most innovative electronic and software companies in the world today. The company name is behind great products like Macs, iPods, iPads, iPhones, and a plethora of software. Steve Wozniak and Steve Jobs established Apple in 1976; the company was later incorporated one year later in 1977. In 1997, Steve Jobs was able to successfully restore the corporation from the threat of bankruptcy. Jobs accomplished this task with simple but innovative philosophy behind each product they manufactured.
After that, the company released three improved versions of previous computer and developed a good reputation in the electronics field. With the release of iMac in 1998, this organisation became well known and became a competitor for other companies on the market. In 2001, Apple produced the Mac OS X, which had a complete operating system. Its profitability led to creation of first iPod. The latter brought even more profit to the company and was followed by iPhone, Mac book and iPad.
Today, Steve Jobs has a huge variety of electronics on the market. Some people cannot live without their Apple Manufactured Products. People all over the world use Apple products. Even people who don’t use electronic devices designed by Apple, most of those devices were probably encouraged by Steve Jobs in one way or another. Steve Jobs was one of the most influential people someone could ever meet.
In 1980, Apple launched its initial offering (IOP) of stocks to the public, a stride that gave Apple a huge success. (Harrison and Rose 1998) Apple Computer Inc. is known for its innovative and proprietary hardware and software and has made great achievements in recent years. In 2009, a study by Qumer (2009) revealed that, Apple topped Fortune Magazines’ most admired companies list for the second consecutive year and also has received a top rank in innovation and people’s management. In the same year, it was reported that Apple posted revenue of $8.34Billion and a net profit of $1.23Billion (Qumer 2009). On the 24th of June 2010, Apple launched its new product, iphone 4 and barely four days after the launch has
Apple is one of the most famous and popular companies in the world now; the reason for its popularity not only is their innovative products and pioneering ideas, but is also their form of advertisement. Steve Jobs, the founder of the company “Apple”, once said, “It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t.” So then, how did his company advertise their products? There are many different propaganda techniques that a company can use to persuade customers, and Apple is one of the companies that use these techniques a lot. Apple uses the propaganda technique "testimonial" to make people see connections between the company and their featured celebrities. One of Apple’s most famous use of the propaganda technique “testimonial” is from the advertisements from the campaign “Think Different” (1997-2002) because Apple used well known influential thinkers.
The company started off small with just the two founders and created a search engine that is the most popular in the world. Even though Google is now a huge company, they are successful because of their approach on integrity, and diversity. Ethics and Character Google hires people that are smart and determined over someone who is experienced. According to About Google (n.d.) Google hails from all walks of life and speak dozens of languages” reflecting the global audience that they serve. Google has a code they live by “Don’t be evil”.
Apple Inc. Factors MGT/230 October 1, 2012 Apple Inc. Factors Over a 100 years ago we would have never dreamed of the technology we have today much less the advancement of the cell phones we carry. Thanks to Apple Inc. we carry the most advanced technology in the palm of our hands. These are to include Macintosh, iPhones, iPads, and iPods, which are sold worldwide. Apple Inc. has strived to build a solid foundation and create a way to stay one step ahead of other competition by hiring outstanding managers. Managers must remain consistent and understand how the internal and external factors may affect the four functions of management in a business.
Apple operates in an industry where the latest and greatest is old news by mid next month. There are constant changes which lead to huge dollars being spent to stay ahead of the competition. Apple has been successful as of late developing and introducing products that are wanted in the market place. They are extremely successful in creating a buzz around their products and a demand for the products which allows them to keep the prices high. One of the biggest challenges that Apple is facing is the compatibility to other computers and devices.
Marketing Plan – Wal-Mart Marketing Management MGMT-522 Situation Analysis Walmart is one of the largest retail stores. Marketing is critical to their success and important for future profitability. The company offers furniture sales through their online website and makes up only 3% of their sales. Market Summary Fiscal year 2012, Wal-Mart increased their customer traffic and had a net sales of $443.9 billion, and operating income of $26.9 billion. Through dividends and share repurchases, Wal-Mart returned $101 billion to shareholders.
America’s Favorite Store to Be Ron Johnson became noticeable for his retail, over a span of 15 years, when he became Vice President of Merchandise at Target. He later joined Apple, became Senior Vice President of retail operations, and was responsible for Apple’s retail success. They went from having no Apple stores in 2001 to having over 300 stores, in different locations. Ron Johnson is taking on a new, tougher challenge; he is now the new CEO of JCPenney. His objective is to not only improve, but to transform the entire corporation and give the customers a better experience.