It would require a massive amount of funds to be able to afford this. Another reason why this threat is very low is because of all the legal patents that Apple and other computer software companies have on their products. In Apple’s music industry however the threat is higher. Other companies can easily create an iTunes-like program that may be even more user friendly and much faster to use. 2.
Decisions needed to be made quickly and Steve Jobs was the man to make them in order to turn the company he started around. Apple is a widely owned company that produces quality products that consumers want to buy. This “Brand Image” is its biggest asset. Steve Jobs is a tyrant and doesn’t conform to the company structure for a business its size; however, he has proven to get the job done and to produce products consumers want. Consumers will wait in a line for days just to be the first one to get their hands on the newest product.
In turn, Apple executives must have a passion for Apple products, be tech savvy and knowledgeable of their products and they must have open communication with store employees and listen to their ideas. 3. Information-sharing could have the greatest negative impact. Apple encourages its employees to share ideas, whether in agreement or disagreement, in order to come up with creative ideas to gain competitive advantage. If the employees did not use information sharing and kept their thoughts to themselves, it could take a long time to come up with new ideas and get them out to the
Apple Inc. started working to produce and market personal computers for everyday use. Their early success with their introduction of the Apple I and Apple II went public in December of 1980, followed by a second offering in May of 1981, both selling out quickly with a combined 7.2 million shares. They went through some difficult times in the years that followed, causing Jobs to leave the company, but culminating in Jobs returning in 1997. From that point on it has turned itself around and is now the gleaming success that we all know it to be. Apple’s list of increasingly growing products consists of the IPhone, IPad, Mac, and IPod.
So customers can get much synergy effect by buying Apple’s products rather than others. This system directly leads people to buy Apple’s product once they bought any product of Apple. 2. Analyze the personal computer industry. Why did Apple struggle historically in PCs?
As we set to know, the marketing concept means determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors do. • The Apple Company modifies offering by creating varieties in their products. They also try to attract customers by advertising through media which is appealing to the customers. Moreover, they create convenience to the customer by providing good delivery service. All this steps taken by Apple company it said to be process of reaching customer orientation concept.
Apple has maintained a step ahead of competition of other companies that compete with Apple and as a result Apple has created a quality and loyal customer base. Apple has used the design and creativity processes within the Apple organization to create top of the line products that in most consumer’s eyes can do more than what is needed. Apple has created these products with the vast array of capabilities to maintain the healthy customer and business relationships that Apple has created. Sony has undergone some changes due to the Apple product line-up but for the most part Sony resides within a similar yet different marketplace and industry. Sony specializes in many different electronic and technological equipment production and distribution.
Corporate and Business Strategy: Team Case 2 Date: 3/8/2009 Re: Competitor Analysis: Wal-Mart Company and Dell After a thorough analysis focusing on key strategies of Wal-Mart and Dell, which are outlined in the following pages, our final conclusion is that many of their competitive advantages cannot be easily replicated. However, several of their successful strategies outlined below could be implemented to help make XYZ companies more profitable. Matching Dell Between 1994 and 1998, Dell Computer Corporation grew twice as fast as major competitors in the personal computer market. Dell achieved this feat by successfully implementing the “Direct Model,” a strategy relying on the direct delivery of customized PC’s at a relatively low price. Competitors quickly recognized Dell’s success; however, none were able to successfully restructure their operations to reach the profit levels that Dell achieved.
Executive Summary Apple Computers is a company that has changed the computer industry by making is possible for the personal to exist. It is a company that in a very small period of time is reaching great height. Six years after being founded it has become a member of the fortune 500 companies, which is something that can only be said abut a hand full of companies. Apple has focused on producing great innovative computers that are not only functional but also aesthetically pleasing to the consumer. Co-founded and innovator Steve Jobs has the vision of creating a new computer which would open new doors for Apple Computer to grow and to bring new technology to the computer industry, but like many creative people they forget that an idea in the business world is not good unless you can reap some profit form it.
Disruptive technology is a new technology that comes along and changes the world in a way. iPad is a platform at which it has the capabilities of a laptop or tablet PC but in an elaborate functionally that makes itself unique. Winner The winner in this case is Apple because its ability to replace many item into one iPad. Apple are able to compete with many competitors from different industries such a Apple company succeed get e-books as their supplier and get download any music with lower rate. iPad is successful by replacing all the basic technology.