Apple has continued to evolve with the changes in technology. Their innovative ideas are able to keep the global markets needs fulfilled. Even though Apples core product is their computer, they enter into new markets and out-beat their competitors. The entry into the personal media player industry then followed by smartphone and tablet market show that Apple has an evolving strategy that will keep the company strong. Their strategy has led them to become the market leader in some of these industries.
Apple recognised early advantages of globalisation and implemented various strategies to expand internationally which results in wide range of their stores all over the world now. Globalisation has allowed Apple to globally source materials and achieve cost advantages. By Apple knowing the influence of globalisation they have been able to respond good. Quality expectations are another influence that impacts on a business. Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers.
MRKT 5000 Online Course Willie Williams Consumers Take a Shine to Apple Inc. Case Summary: Apple Inc. was started by Steve Wozniacki and Steve Jobs on April 1, 1976. For the first two decades Apple concentrated on manufacturing and selling personal computers. The first personal computer was the Apple I and then the company produced the Apple II, Macintosh and now they produce MacBooks and iMacs. Apple really began to prosper in 2001 when the company began producing the extremely successful iPod music player. Along with the iTunes music stores the iPod revolutionized the way individuals would buy music.
In 2007, the U.S. Environmental Protection Agency ranked Apple’s notebooks as the “most environmentally friendly portable computers”. In 2011, Climate Counts placed Apple in its top category of corporate climate responsibility. As a result of its massive marketing efforts, Apple has built a very loyal customer base that advocates the brand, enabling it to not only recruit customers, but also retain them. This provides a platform for Apple to introduce new products, such as the iPod, iPhone, and iPad. Besides, Apple branding is so successful that it is able to license its “Made for iPod” logo, which serves as a form of advertisement and a revenue source as it earns an estimated 5% of the retail price of such products.
Assignment 1 Creativity and Innovation, ‘Personal Characteristic’. According to Rhode’s 4Ps personal characteristic, the most important output would be under the ‘Person’, being the person as individual will be the fundamental era and the start of every success in creating or beginning a journey that will count towards the remaining of the 4Ps in theory. For example late co-founder and CEO of Apple product Steve Job and Wozniac has inspirational drive that could not be deterred by failures or concerns, Steve’s ideas became part of global drive for the success of the company which lead to global recognition in demand arguable because how inspired to the world he is as the marketer brand of the largely well-structured company to be, so through that the process of apple became a living dream with the first launching of its first ever product like the IPod, IPhone, IPad, ITunes and IClouds. Despite the hardship behind his innovations finding for the core objective of his creative innovation, he managed to live the dream to the fullest. Job’s contribution to the company is the innovation which took place in the day light of booming technology worldwide and that has made him to think outside the box in a short period of time, questioning and analyzing the outcome success and failures that hold the key of his innovation idea.
The Competitive Advantage of Apple, Inc. Having a competitive advantage is important in business. It means possessing and maintaining a product or ideal that positions your business ahead of the competition. Companies that develop and maintain a strong competitive advantage become and remain the first name people think of when in the market for said company’s products. A prime example is Apple, Inc., founded in 1976 by the now iconic Steve Jobs. Since its inception, Apple has been the computer company to beat.
Apple products are a part of our daily lives, many people have written books, articles, given talks on the reason why apple has been very successful in business. Some have cited management ideas, apples business strategies and Steve jobs way of approaching things as some reasons of why apple has been successful, however on a closer look the following principles contribute to apple success ; first of all apple products are not created just developed because they have the best engineers who can develop the products from the best technology on the contrary the employee of the company have to like the product initially before its released to the market, this is evident because Steve jobs always used apple products, the assumption of apple is that the employees represented the ideals of the customer ,hence they have to produce something that they can live without this is in contrast to other companies whose goals are to produce the product and then test with the customer which can either lead to failure of a product or its success. Apples products are usually user friendly, consumers tend to shy away from products that are difficult to operate, the product has to be easy to learn as well as understand (Lusted,
Apple Inc. Jeymi Charles MRK/421 June 19, 2014 Michele Dougherty Apple Inc. Apple has been innovative in providing product and services for its customers. Having a competitive advantage they produce products like the IPad IPod, Mac, Apple TV and IPhone. Although some would say apple has lost its competitive edge with the passing of CEO and founder Steve Jobs, the company remains one of the leading sellers in the technology industry. In the world of personal handheld devices, the I industry remains dominant among its competitors and can continue to demand a price for which Apple known for, and yet holds its value even through re-sale. Apple has a variety of products that appeal to all cultural demographic.
Influence factors of innovation 13 4. Innovation Value Chain (IVC) model 14 INTRODUCTION Apple Inc is an American computer technology corporation; its head office is located in Silicon Valley in California which is known as the heaven of many big technology and electrics companies. Apple was established in 1976 by Steve Wozniak and Steve Job under the name of Apple Computer; and in early 2007, it was renamed as Apple Inc. Apple’s products are very extensive with personal computers (PCs), mobile phones, music devices, and many other related high-tech equipments. Since 1990s, Apple has been one of the biggest giant in technological sector in the world. According to Fortune 500, a list rating 500 best US companies, in 2012, Apple is at the seventeenth position in this list and is one of three most profitable companies (money.cnn.com).
This architectural innovation permitted Apple to reap an exceedingly peak percentage of market shares. This market share is purported through a number of other architectural innovations as the company builds its product to remain ahead of the competition. For