This paper will try to shed some light on the matter thru past and recent articles from analysts and insiders that has attempt to decipher Apple’s recipe for success. Apple is a computer and software manufacturer that also sells digital content as: books, music, operating systems and software applications (Apple.com, 2013, p. 1). The 2013 Fortune 500 global company list ranks Apple as #17 (Money.cnn.com, 2013). According to Badenhausen from Forbes (2013), Apple is the most valuable brand in the world, “Apple is the most valuable brand in the world for a third straight time at $104.3 billion, up 20% over last year. It is worth nearly twice as much as any other brand on the planet by our count.” (para.
A. Steve Wozniak and Steve Jobs; VisiCalc, the first spreadsheet program. 18. What challenge to the IBM PC did Apple launch in 1984? What response did Microsoft launch against Apple a few years later? A. Apple launched the Apple Macintosh in 1984.
Within this topics are discussed the corporate governance, marketing and distribution, target audience, business strategy, and Jobs ideals of how the company should behave. The influences of Apple Inc in the world and society around it are also topics that had my attention and my wiliness to analyze. Apples ability to grow and gain people’s attention must be in effort and should be understood by many different perspectives. Introduction Steve Jobs was born in 1955, in San Francisco. He was adopted by Paul and Clara Jobs in the same year he was born.
MRKT 5000 Online Course Willie Williams Consumers Take a Shine to Apple Inc. Case Summary: Apple Inc. was started by Steve Wozniacki and Steve Jobs on April 1, 1976. For the first two decades Apple concentrated on manufacturing and selling personal computers. The first personal computer was the Apple I and then the company produced the Apple II, Macintosh and now they produce MacBooks and iMacs. Apple really began to prosper in 2001 when the company began producing the extremely successful iPod music player. Along with the iTunes music stores the iPod revolutionized the way individuals would buy music.
Brief history: Apple computers Inc. was founded on 1976 by Steve jobs and Steve Wozniack. While Jobs was the genius behind the idea, Wosniack was the technical wizard behind the product. After building the first circuit board and selling 200 units, they were ready to strike the world with the first commercial product the Apple ][, under the pillars that will become part of the Apple brand; easy to use and a quality product. This is the begging of the PC era, which shaped the world to what we know it today. Apple inc. (formally Apple Computers Inc.) is a Manufacturer, Designer and Seller of various consumer electronics including personal computers, media devices (including the iPod, iPhone and many other devices), accessories and peripherals as well as the sales of media (including music, video and many other entertainment mediums) and software to support the previously listed items, including operating systems, music and video applications and various other resources.
According to Fortune 500, a list rating 500 best US companies, in 2012, Apple is at the seventeenth position in this list and is one of three most profitable companies (money.cnn.com). Nowadays, Apple has had nearly 15,000 employees in many countries all over the world. Since being established, Apple has always tried to “differentiate itself through elegantly simple design” (Christopher Meyer, 2012). This statement has been realized during the leadership of Steve Jobs and now new CEO of Apple, Tim Cook continues following this orientation. Consumers can easily see that the appearance of Apple products is quite simple and fit with many classes but their insides functions and characteristics are very fantastic.
[pic] TABLE OF CONTENTS Executive Summary____________________________________________3 Situation Analysis Market Analysis_______________________________________________3 Product Analysis_______________________________________________4 SWOT Analysis_______________________________________________ 4 Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market Selecting Target Market_________________________________________7 Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: Product_____________________________________________________ Price_______________________________________________________ Promotion___________________________________________________ Place_______________________________________________________ Financial Analysis__________________________________10 Developing a Financial Forecast____________________________________10 Recomendation________________________________11 Conclusion____________________________________11 Executive Summary Apple is the consumer electronics company behind the Macintosh (Mac) personal computer, the iconic iPod portable music player, and, most recently, the iPhone. The company primarily targets retail consumers rather than enterprises, and has become known for unique promotion and distribution strategies. These tactics have paid off over the past few years - in 2007, Apple generated revenue approaching US$ 24 billion, growing market share for its niche of Mac desktops and laptops and continuing to dominate the PMP
On one occasion he boldly asked William Hewlett, the President, for some parts he needed to complete a class project. Hewlett was so impressed he Gave Jobs the parts, and offered him a summer internship at Hewlett-Packard. In 1976 Steve and friend “The Woz” Steve Wozniak redesigned their computer, with the idea of Selling it to individual users. The Apple II went to market in 1977, with impressive first year sales of $2.7 million. The company's sales grew to $200 million within
Though, the company has acknowledged condemnation for its contractors' labor practices, and for Apple's own environmental and business practices. (Simon, 2007) Apple started existing on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne to retail the Apple I personal computer kit. The kits were hand-built by Wozniak and first revealed to the public at the Homebrew Computer Club. The Apple I was sold as a motherboard (with CPU,RAM, and basic textual-video chips), which is fewer than what is today reproduced as a complete personal computer. The Apple I exited on sale in July 1976 and was market-priced at $666.66 Steve Jobs began at work on the Apple Lisa in 1978, but in 1982,
500 list of fast growing companies in the US * It raised funding of $105 million * For achieving market dominance they were able to raise $260 million. * Faxtech was unstoppable force in Telecommunication Industry * Terry supported Dave when he wanted to start his new business Telephony Translations INC. * They acquired they required patents and the technology required for the same. * TTI had people from original team. * Dave’s father managed to get VC Bob Cooper of Signit venture for investment in TTI. * George was the new CEO appointed by Dave because ehe shared great understanding with him for TTI * Partnering with Indica helped TTI to grab onto an existing niche amd