Evaluating the effectiveness of the use of marketing techniques in Apple Apple from its period of incorporation had been focused on gaining a market share in the computer and I.T industry and although they had a reflection of research into other I.T based products; their main focus was on a limited product spectrum which included the Apple II, Lisa and Later the Macintosh computers. They based this market penetration strategy on their style and brand appeal, and sought to grow their market share the more. This clearly fitted into the ANSOFF matrix model function of market penetration and market consolidation strategy. This approach however begun to decline in the 1990’s as their strategic competitors Microsoft and IBM outgrew Apple’s market share with much cheaper and more innovative computers which in addition capitalised on the inability of Apple’s computers to integrate with other industry standard software and computers. Apples market spans across the globe and is segmented on a regional and product basis including consumer, business, education, enterprise and government organisations that make the use of the power and productivity of Apple’s product.
CHAPTER 6: CASE STUDY Analyzing Managerial Decisions: United Airlines Margaret N. Agwuocha Saint Leo University Dr. Patricia Wiseman February 20, 2013 Case Summary The entrance of the Apple’s Computer iTunes Music Store into the digital market made it possible for consumers to buy digital music and audio books over the internet. This saw Apple’s stock increasing from $7/share in April 2003 to over $46/share in August 2005. A look at the Apple’s 10-K statement for the fiscal year 2004 shows an astronomical increase from 2002 to 2004. Apple has maintained a flat pricing policy on all downloaded music ($0.99/song). The record companies were initially happy receiving $0.70/song from Apple since prior to this arrangement, they were not getting paid for downloaded music (Brickley, Smith, & Zimmerman, 2009).
During 2012 the net sales growth reflected the launch of iPhone 4S in the first quarter of 2012 and this is why record companies are complaining about the iPhone using iTunes to download their music. Apple’s ability to demand more iPhone 4S shows the increase in sales and the record companies have the same objectives in mind about increasing revenue. However, during the beginning of 2012 sales were somewhat impacted by the 14th week in the earlier stages 2012 therefore; strong sales of the iPad throughout the holiday’s resulted in a 111% increase especially the iPad unit beginning in 2012 compared to the start of 2011 (United States Securities and Exchange Commission, 2012). The record companies don’t want to give away their music for little of nothing and Apple benefits from their music and other products their selling as well. The increase in sells in the iPhone also led to the increase in sales with the iPad as well.
In analyzing Apple and other competing firms, TC Management Consultants found that, relative to its competitors, CanGo occupies a very small position in the Music, Video, Book and Entertainment Retail Industry. Market Analysis The CanGo Company experienced substantial growth in 2009 developing into a $51 million dollar business. This makes it strategically important to analyze the challenges CanGo will encounter with book sales and MP3 sales in 2010 as well as their new $30 million venture into Online gaming. The market analysis will examine CanGo’s position in the book, MP3, and gaming industry.
Business Analysis II Joshua Dean MGT/521 6-25-2012 Alisa Fleming Business Analysis II This paper will discuss the financial health of Apple Inc. It will look at Apple’s own income statement, balance sheet, and cash flow along with looking at the company’s health compared to two of their competitors, Microsoft and Google. By comparing Apple to their competitors readers will be able to better understand the financial strength of Apple Inc. Apple’s financial statements only go through 2011 because their fiscal year finishes at the end of September and is released in late October. According to Apple’s balance sheet the debt to equity ratio is .51. This was found by dividing their liability of $39,756 billion by their equity of $76,615
Apple SWOT Analysis Chart Internal | External | Strengths (Positives): * Product Development * Design and utility * Marketing * Brand name * Robust financial performance | Opportunities (Positives) * Loyal Customer Base * Strong growth in smart phone market * Reputation of high quality products * Apple TV * Strong growth in tablets market * Untapped areas of technology world | Weaknesses (Negatives): * Patent Infringement Lawsuit * Dependency on global community * Very Proprietary and controlling * Death of Chief Executive Officer Steve Jobs could affect new technology invention and growth | Threats (Negatives): * The rise in popularity of Google Android * Intense competition may affect revenue and profitability * Dependency of specific suppliers may affect its operations * Highly priced products
In her Forrester Research report released Monday, Epps argues that when Amazon releases its tablet on the market, it has the potential to become the top competitor to Apple's iPad. The reason? It likely will be marketed at a significantly lower price. "If Amazon launches at a price point significantly lower than competing tablets--some sources suggest that it may be able to launch a 9-inch LCD touchscreen tablet for as low as $299--and has enough supply to meet demand, Forrester estimates that Amazon could sell as many as 3 million to 5 million tablets in Q4 2011 alone," Epps says--meaning Amazon's offering would leapfrog over competeting devices that have been on the market much
In 2007, Andrew Barker is charged with assessing whether or not a profitable market opportunity exist for a new energy beverage brand to be produced, marketed, and distributed by the company in 2008. Therefore he has to analyze the market situation by answering several questions relating to the management decision to explore a new energy beverage as part of a corporate business strategy, which aims at focusing on opportunities in high growth beverage businesses. The energy beverage category is the fastest growing beverage category in the United States, and the fourth largest nonalcoholic beverage category. Energy beverages produced an estimated $6.2 billion in retail dollars sales in 2006. 71% accounted by off-premise retailers and 29% on-premise.
So the question I ask myself when I see these situations is what do we gain as a people by pursing these endeavors of being head of the pack or wanting to step out to be that person to follow, if the overall goal of what we have accomplished isn't being accounted for when what you worked for is being torn down? Trying to understand Zach Epstein's perspective on this article reinforces the conclusion of seeking sound bites and incomplete information to start a conversation only for the sake of saying something. Apple is coming from record high revenues from its recent phone launch, and will set another record quarterly income report in December. So to say Apple best days are behind them when he is stating facts that they are clearly having better days than their previous ones further alludes to his role in society of tearing down our Hero's work before the vision is
It generates profit primarily from advertising through its AdWords program. Also Google offers online productivity software, such as the Gmail email service, the Google Docs office suite, and the Google+ social networking service. Ninety-nine percent of Google's revenue is derived from its advertising programs. For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues. Google has implemented various innovations in the online advertising market that helped make it one of the biggest brokers in the market (google).