Res/320 Qualitative Research

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Business Research Applications George Reyes RES 320 September 24, 2012 ARMAND DI CIANNI Business Research Applications In today’s ever-changing economy both here at home or in the global market if a company does not do it proper research by ensuring the company knows about changes in market conditions, what do the customers prefer, and what other companies are implementing it can seriously affect a company’s success. Smart business decisions are made based on data and good information which is a direct result from research. By implementing stringent research plans a company can stay up-to date with its position in the market, and most importantly new and innovative strategies being put forth by competitors that are essential…show more content…
Qualitative research technique is designed to collect data from a small group of employees and is not analyzed in any sort of statistical order. Quantitive research is a collection data that is utilized to describe, prdeict, explain the many areas of interest that may affect business efforts. Wal-Mart is a big corporations and that in itself can be a downfall to the company. The company holds on to research data such such as wages, employees satisfaction, and customer service which can be a huge undertaking and at times can overwhelm the individuals collecting the data. There is a positive to holding on to this research because the company learns about what consumers are buying or looking to buy, the quality of the items that are being produced, how are employees being treated, and is the company retaining the loyal motivated…show more content…
The company needs to find innovative ways to ensure that they keep their employees happy and on a successful path. They need to ensure employee wages, and hours are comparable, and are able to provide for their families based on the state of the economy, because a happy employee is a productive employee. The company also needs to look at its marketing strategies so they can continue to grow and be successful in all markets around the world. Marketing is one of the most important research strategies and is the foundation to its success. With the right type of marketing research the company will be able to maintain its current customers and should be able to bring back customers that have left because of dissatisfaction, and because of the hard economic times. Since the first Wal-Mart store opened in 1962 in Rogers, Arkansas, we've been dedicated to making a difference in the lives of our customers. Our business is the result of Sam Walton's visionary leadership, along with generations of associates focused on helping customers and communities save money and live better (Walmart, 2012). The very prominent advertising slogan “Save money, Live better,” has been cemented into the foundation of the company which reminds customers thet have the lowest prices, and consumers should
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