How Customer Service and Sales Technique Has Developed

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The importance of customer service in retail industry Why focusing on the customer is important: Tesco Customer satisfaction is important for Tesco because one of their main aim is to ensure that all customers have a good experience within Tesco and all goods purchased are in a good condition. As well as this they should be satisfied with the service of the employees towards them. Collection and uses of customer information – this is important because it shows Tesco where they are doing well and the areas they need to improve on. They can also find out which products need to be looked at if they are being returned a lot. They can also find ways of improving the service given by employees given all the feedback from the customers. Uses of ICT in communication this is important because Tesco can reach out to all their customers in different ways, they can put up anything new such as deals and offers that are going on and put everything onto their website. They can also email any customers about products based on what they purchase and give them coupons etc. Customer relationship management this is important because they need to make sure all customers are happy with Tesco and have a good image about them, so if they have any enquiries they have to listen to them and actually do something about them. So they want the customers to feel a part of the business. The reason for this is the more customers they have the more profit they will be getting, this is vital because profit is their number one aim. Why customer service is essential for effective retailing The customer service objectives of Tesco are that all customers are happy with the services given by the employees and all products are of good standards for the customer. They also want the customers to tell them anything they think they have space to improve, so that they can elevate as a business. The
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