Eplain the Different Types of Business Information, Their Sources and Purposes

580 Words3 Pages
Within House of Fraser, 4 different types of information can be communicated. As technology improves, more ways of communicating becomes available. Traditionally, information can be communicated verbally which may take place in a meeting whereby employees can receive information directly from the source. Another traditional means of communicating to pass on information is to write it, which can be used to write to customers to inform them of new products that they may be interested in, and also to inform them of up and coming offer, this makes communicating the information more personal and direct to the customer. Within House of Fraser, they also post web-based information on their website, so that their customers can be quickly navigated to find information such as ‘how to contact us’,’ FAQ’s’, and ‘delivery options’. House of Fraser also use multimedia based information such as TV adverts and Magazine adverts in order to inform their customers of new products, sales and special event days, but also to promote their brand as a whole. The purpose of verbally communicating in a meeting between an employee and the employer is essential, as the employee can receive information such as sickness, wages or productivity, in a quick, direct manor. It is also the most professional and polite way to pass on information that is both personal and informative to the employee. The purpose of writing information in a letter in the situation of notifying their customers of new products that are available in-store enables each customer to feel special as well as providing the information in a format that can be referred to, in a professional manor. By providing information through the use of multimedia, when creating TV Adverts to send information to customers about an up and coming Sale Event, allows customers to take in the information quickly, clearly and in a

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