RSPCA: The Royal Society For The Prevention Of Cruelty

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Conduct Electronic Marketing Research Assessment RSPCA 2010 11/11/2010 ------------------------------------------------- Conduct Electronic Marketing Research Assessment Stage A – The upcoming promotion – background summary The Royal Society for the Prevention of Cruelty to Animals (RSPCA) is a not for profit, community based organisation founded by local groups of animal welfare advocates. RSPCA is an organisation aimed towards preventing cruelty to animals by promoting their care and protection, organising fundraisers and community education programs to raise awareness on animal welfare nationally since 1824. They investigate complaints of cruelty and neglect and if they deem the animal’s living arrangement…show more content…
The marketing channels to be used to optimise the marketing and promotional effort to the community would be through local retail stores, a charity donation box placed at selected supermarkets to encourage customers to donate their spare change and creating fundraising events such as Happy Tails Day, an event where customers are given the opportunity to help by purchasing the Happy Tails Day merchandise at their local store. This fundraising event will be promoted through an ezine in order to reach a wider audience. Ethic principles are the moral or ethical rights that arise in a business environment or what the business must do within their organisation to be morally right in the communities’ point of view. RSPCA believe in promoting the welfare of animals rights therefore display this behaviour in all the procedures they implement. All merchandise sold will be user friendly and will not contain any harmful substances that may cause injury to persons. Stage C – Costing and estimated
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