Perpetual Medical Essay

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Aliea McBooth Professor Ivan Vernon 09/06/2013 Perpetual Mercy Hospital Factual Summary Perpetual Mercy Hospital, a 600 bed hospital, has just started a Health Clinic within the downtown area. Perpetual Mercy Hospital is located in a suburban area that attracts younger families and they have just begun to offer a preferred provider organization service option. 70% of the clinics patients are female. Research revealed that there are approximately 12,000 people are likely to utilize services provided by the clinic and their expected frequency of illness or needed examination that could be provided by the downtown healthcare clinic is as follows. * 60 percent - One time every other year * 25 percent - One time per year * 10 percent - Twice per year * 5 percent - Three or more times per year Perpetual Mercy Hospital anticipates that this clinic will help optimize its services by 1.) growing its referral business, 2.) making a connection with the business community and 3.) increasing the referrals of patients that have private insurance. Currently a large number of Perpetual Mercy Hospital use Medicare as their primary medical coverage. Perpetual Mercy Hospital anticipates that this clinic will be self sustaining after three years. After opening the downtown health clinic is told that their competitor is in the process of determining whether there is enough demand to open their own clinic five blocks north of Perpetual Mercy’s clinic. Case Problem Perpetual Mercy must decide what actions to take in order to improve the quality of service at Perpetual Mercy and the Downtown Health Clinic while also competing with a new clinic that will be opening five blocks away. Feasible Solutions 1. Do nothing and see if the competition decides to build a clinic 2. Extend the hours of operation in the Downtown Clinic in hopes to decrease

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