Mkt210-1302b-01 Phase 1 Ind Proj

282 Words2 Pages
Alki R. Henry MKT210-1302B-01 Fundamentals of Marketing Phase 1 Individual Project Heinz I decided to do this assignment on Heinz because I am a big fan of the products they offer. This gives me the chance to learn and discover more about a company that I put my money into and always keep in the house. Heinz Mission Statement- As the trusted leader in nutrition and wellness, Heinz- the original Pure Food Company- is dedicated to the sustainable health of people, the planet and our Company. Heinz Values: •Team Building & Collaboration - We embrace great ideas from everywhere and everyone and respect all individuals. •Innovation - We spot consumer and customer needs and meet them with simple, creative solutions. •Vision - We define a compelling, sustainable future and create the path to achieve it. •Results - We deliver on commitments, take accountability and balance the short- and long-term. •Integrity - We always tell the truth, act with the highest ethical standards and ensure that our products are of the highest quality. My Thoughts on Heinz Mission statement and Values- In the Consumer Packaged Goods industry (CPG), I believe you have to be dedicated to the health of the people that you provide the products for and to so you can always make sure that these people are given what they want and need. I also believe each of these values can make and break a company’s mission and can determine the success of the company also. I use to be in the US Army and all of these values made us the best and most powerful Military Force in the world and we never packaged no consumer goods. Marketing objectives and
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