Starbucks Performance Evaluation Strategy

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Compensation - HRMG 5920 Strategies and Performance Evaluations at Starbucks Abstract The purpose of this paper is to summarize and explain the performance appraisal strategies used by Starbucks. Additionally, I will explain why I feel Starbucks current strategic plan has been effective in their operations. This paper will explore Starbucks appraisal system, the components that make it works, and explain why I feel it is the best fit for achieving the organizations objectives. Strategies and Performance Evaluations at Starbucks Starbucks has established itself as the world’s premier leader and retailer of specialty coffee. Quality and care of the products used, and the ambiance in stores has greatly contributed to Starbucks…show more content…
All employees at Starbucks start off their employment with training. Once employed, employees become internally known as “partners” in the company, and start their training off at one of the regional training centers for an initial 24 hours of classroom training. The training programs and opportunities offered by Starbucks include training and address an assortment of topics and skills required to be competitive as well as successful. Some of the classes and training provided consist of the partners learning how to properly brew coffee, retail skills, pouring the “perfect” shot of espresso and coffee. Management has to attend eight additional weeks of classes and training, which includes all there is to know about coffee, recruiting, project management and training on how to conduct performance appraisals to name a few. There are a variety of classes and training opportunities available at Starbucks that help them to strategically compete with other organizations and give them an edge. Starbucks also pays for worker attendance at outside professional seminars and workshops as necessary (Nelson, 1988). This is important strategy as managing the talent at Starbucks aligns in the performance appraisal process – employees are trained and already can identify the goals and objectives expected of…show more content…
Because of the great culture Starbucks has established as being a caring, and growing organization which puts great emphasis on their mission, core and shared values, they tend to recruit the best talented people. Once employed in the organizations employees become more than just an employee they are considered “partners” starting a career where they become involved in the corporations success of making and selling coffee. Partners receive training and classes which help develop them so that they are promoted from within, into management positions. Training and developmental classes also prepare organizational management to recruit, manage and conduct performance appraisals, and retain its best talent. Finally, I feel that Starbucks strategic plan to maintain an effective and profitable workforce stems from the extraordinarily diverse compensation and benefits package it offers its partners and management team. Starbucks offers a plethora of benefits, perks, and discounts that are comparable if not better than those being offered by the competition, which has been very effective strategically in the recruitment and retaining of its best talent and continues to prove to be an effective and profitable benefit in maintain and growing the careers of its diverse
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