Mattel Inc Essay

2002 Words9 Pages
------------------------------------------------- Mattel, Inc. ------------------------------------------------- Logical Framework Business Policy Fiona Pesak, Orquidea Vaquero, Dennis Kroeze Professor J. Wetherell Mattel, Inc. History: Ruth and Elliot Handler and Harold “Matt” Matson founded Mattel in 1945 in South California. Elliot Handler soon took over the parts of his partner and put his main focus on the production of toys. Inspired by their daughter’s fascination with cutout dolls with changing clothes Mattel invented “Barbie”. “Barbie” soon leads Mattel to be the leading production in the toy industry. In 1960 Mattel became publicly owned and was listed in the New York and Pacific Coast Stock exchange. Only 5 years later Mattel made a sales top of 100 Million US Dollar and joint the “Fortune 500”. 1986 they acquire the Hong Kong based industry ARCO and create a joint Venture with Bandai, Japans largest toy company. In 1997 Mattel’s Global Manufacturing Principles were established. Mattel is the first global consumer products company that established a framework within which all of the company’s manufacturing must be conducted and who applied such system to its facilities and core contractors all over the world. Production: In 2002 Mattel closed the last American factory and outsourced the production to China, which was the beginning of a chain of events that led to a scandal involving the lead contamination. About 65% of Mattel’s toys were made in China. Approximately half of them were manufactured in Mattel’s own plants. The contracts required vendors to undergo a review of their production facilities and to agree to be audited under Mattel’s Global Manufacturing Principles. Supplier: In 1993 the two businessmen Cheung Shu-hung and Xie Yuguang with an investment of

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