Mattel Toy Safety Essay

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Mattel and Toy Safety
Adrian Patrick
BUS 250
Prof. Tomeka Prescott

Outline
Did Mattel take responsibility?
Who was truly responsible?
What was done to fix?
What can we do?

The names Mattel and Fisher Price have become a staple in many American households and throughout the globe. Mattel is one of the most known toy producers along with its affiliate Fisher-Price. Formed in 1945 as the love child between its founders, Harold Matson, and Elliot Handler. Not until 1959 would Mattel receive its commercial status through the release of the Barbie doll. Barbie would become an icon that would change the world of toy manufacturing, and become an unlikely role-model that would change the way a generation of little girls would think and aspire. Mattel has maintained its success by developing a reputation as a company that seeks to introduce child friendly toys and quality products. The following is a company statement in reference towards their responsibility to consumers:
“As a global leader in the toy industry, we believe that how we achieve success is just as important as the success itself. We strive to ensure that our toys are manufactured in a responsible and ethical manner, and we have continued to evolve our standards and oversight process to reflect those expectations for labor practices and environmental stewardship. (Corporate.Mattel.com)”
On August 1, 2007, the leading toy manufacturer Mattel issued a worldwide recall of over a 1.5 million toys. The toys that had been manufactured in China contained traces of lead and magnets.   “Mattel said Wednesday it was recalling 1.5 million toys globally, many featuring Sesame Street and Nickelodeon characters, because the products might be coated with toxic levels of lead paint. All the toys, Mattel said, were made by a contract manufacturer in China. Nearly one million were sold in the United States, the rest mainly in Europe and Canada…The recall, of items like the Dora the Explorer Backpack and the Giggle...

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