Lowe's Vs Lowes Essay

1884 Words8 Pages
business Sustainability: In the Face of Hypercompetition Khyra Botts David Duban Kevin Keuerleber Managerial Applications of Information Technologies MIS 535 Prof. Subramanian Abstract In the past decade, the DIY (Do-It-Yourself) craze has captured the ambitions of millions. The DIY term refers to home improvement projects that are completed by people on their own without the help of a professional contractor. From its first debut on the World Wide Web in the 1990’s to start of the DIY television revolution starring Bob Vila in This Old House, many people are embarrassing the DIY culture and improving our living conditions without the huge expense of paying someone else to do the job. Some of the largest home improvement centers are The Home Depot, Lowe’s, Menards, 84 Lumber Company and Sutherland Lumber Company, respectively. In this paper, we will compare the top two competitors The Home Depot and Lowe’s and discuss how Lowe’s can increase competiveness and profitability. Company Background Lowe’s Companies, Inc., is the second largest home improvement retailer in the United States trailing behind the number one competitor, The Home Depot Inc. Lowe’s hold about 6 percent of the $700 bilion home improvement market, and ranks as the…show more content…
Both the website and the BI tool facilitates Lowe’s introduction of discount programs and tracks its effectiveness in real time. In addition, the BI tool tracks customer turnover and it allows online access to report customers’ spending habits. Lowes’s has improved its process by using the BI tool to track, monitor, and analyze its transactions , inventory levels, and discount programs across 1,400 retail stores. Another way that the MicroStratergy BI tool is being used is to automatically replenish stock in Lowe’s 460

More about Lowe's Vs Lowes Essay

Open Document