First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
Role of Technology Paper Anthony Bando University of Phoenix BIS/318 Damien Edwards October 24, 2011 In today's business society, technology including hardware and software, is a critical role of all major businesses and corporations. Technology is essential in this current place in time to compete in the retail business. Technology can make the lives of a company easier as well as consumers who are willing to use it and save time and sometimes money. Technology can be in many different forms within an organization. Certain technologies enable customers and employees to communicate needs faster.
• Customer Service – Businesses should aim to have good customer services because it is important to keep customers happy. How multimedia can help businesses to meet these objectives Navigation of a website – websites often use multimedia features on their website to make navigation easier and to make it look good. For example a continuous reel of moving images may be placed on the homepage of a news website to show each of the featured headline stories. This makes it easier for the users to see important information, special offers or links to featured articles/products without having to search through the website to find it. This sort of multimedia can act as a focal point on the homepage of a website meaning that users are instantly drawn to it as soon as they open the page.
P5 Explain how internet marketing has made a selected business more efficient, effective and successful. In this assignment I will be explaining how internet marketing has made a selected business more efficient, effective and successful. Opportunities for business efficiency Business efficiency is very important for a business. The reason why is because, in order for a business such as B&Q to surpass their competitors such as Homebase, Wickes and other DIY businesses they need to use the web to interact with suppliers and customers, by using the web B&Q will become much more efficient because they can meet customers ‘demands’ and suppliers ‘needs’. Streamline customer communications is a very efficient way of working because streamline customer communications deliver fast services, this is best way to keep customers satisfied and when customers’ are satisfied the business becomes more efficient because they are meeting needs and accumulating capital.
They will able be given the opportunity to compare prices, read product reviews and view brand offers on social media like Facebook. This give of service will allow Tesco’s customers to walk away satisfied with what they have purchased. This would fit into the objective Productivity improvements and new technology because they will be using a new technology scheme to be able to send these recommendations to their customer whist in store. They will also be using new technology by adding in the Wi-Fi system. If it proves a success this could be a major new addition for
By using the social media, web pages and purchasing advertisement banners McBride Finance Services pinpoint a particular group of people. “Web 2.0 social media applications such as Twitter and Facebook create new opportunities for firms to improve their internal operations and to collaborate in new ways with their customers, business partners, and suppliers” (Culnan, McHugh, & Zubillaga, 2010, p. 1). Advertising on the Internet can be tough; it may require the use of a consultant who specializes in Internet marketing. McBride Financial Services would benefit by starting off small when using the Internet market their services. Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property.
One way to gain an opportunity is to upgrade their website. Customers will be able to order online and view their menus better if the internet site was more interactive. Customers would also be able to sign up to the different store activities through the internet site. Upgrading the website would add considerable value to the organization. Threats One threat for Kudler Fine Foods is in the process of inventory management.
Using the high speed internet and Sysco’s online ordering system, time pouring over stocked products and needed products can be greatly reduced. Management will be able to communicate with customers through the interactive online store. In conclusion, Club IT is successful and with the implementation of ideas and software. The club can be perpetually successful. Solving these major problems for the club through incorporating an ERP, CRM and SCM software infrastructure will allow the company more time and money to focus on the other areas to keep Page
A number of approaches were considered to help Lowe’s lower expenses and increase profits. One approach was to grow Lowe’s brand recognition through new advertising approaches, such as social media, which will get the most out of the strengths. To overcome some key flaws, Lowe’s has a duty to provide cross training to all employees in all sections and jobs of the store prior to working alone. In addition, the execution of a quality assurance program to standardize the Total Quality Management (TQM) of products would help Lowe’s address various weaknesses and threats. Some of Lowe’s strengths include having the second largest market share in the industry, their creative ideas classes and videos, and their corporate social responsibility.
This could be related to Tesco’s as they could offer to train their employers with more skills. • Using a Smart board for presentations or work related projects. This could be relevant to Tesco’s as they could use smart broads when they would have business meetings. • The purpose of being able to train employees would benefit a organisation in the long run in terms of having the staff more skilfully trained • The purpose of a smart board is to give information. Web based • Web based communication is where the information that a organisation has is transferred onto the organisations website • Using the internet.