Target is #38 on the Fortune 500’s annual ranking of America’s largest corporations. While Target Corporation is the second-largest discount retailer in the United States behind Wal-Mart it still does pretty well for itself. Chairman, President, and CEO Gregg Steinhafel expressed how well they were doing and continuing to grow in his letter to Target’s shareholders in the 2011 annual report. Steinhafel discusses their differentiated product assortment, ambitious store remodel program, increased investment, and their fun and aspirational marketing approach. Steinhafel goes on to say that they have set goals for the future.
Case write- up of Costco Corporation Company Case Study Costco Corporation Company Overview Costco Company Costco Wholesale Corporation is the 5th largest retailer in the United States. This company buys the large quantities of consumer products from manufacturers or suppliers and sells them back in smaller quantities to the end users. Costco was founded in 1983 by James Sinegal and Jeffrey Brotman in Seattle, Washington (Costco website). According to Costco 2008 Annual Report, Costco is the largest membership warehouse club chain in the world based on sales volume. With 142,000 employees and more than 500 branches worldwide, Costco focus on providing inexpensive product in big box.
By 1969, there were fifty stores in Charlotte alone. Family Dollar Inc. went public in 1970. The company’s IPO price was $14.50 per share. Adjusting for stock-splits, one current share is equivalent to 162 shares. In 1971, the 100th store opened.
In response to this demand, major food companies have refocused their best product lines and are selling off/discontinuing products that don’t resonate with consumers or fit into this healthy lifestyle model. Pinnacle Foods Group LLC is a manufacturer, marketer, and distributor of high-quality, branded convenience food items in North America. They had annual net sales of $2.5 billion in fiscal 2012 bringing in $52.5 of that as income. The company’s total assets equal $4.5 billion and liabilities come in at $3.5 billion. Pinnacle brands are leaders in many of their respective categories, holding the #1 or #2 market share position in 10 of the 12 major product categories they compete in.
CEMEX’s sales revenues had increased from less than $1 billion in 1989 to nearly $5 billion in 1999, and it had become the third largest cement company in the world in terms of capacity, as well as the largest international trader. After determining what were the benefits of globalization for CEMEX and its main competitors we are going to analyze CEMEX’s strategy to success in its business. Indeed, we will focus on comparing its strategy with that from a other larger competitor, Holderbank. Then we will analyze more precisely what are the steps of CEMEX's strategy to enter different markets, and especially how these steps have evolved over time. Finally, we will make some recommendations to CEMEX regarding its globalization strategy and propose selection criteria for future markets.
Case Study #5 J.C Penney’s Group #2-Lee Cunningham, Sara Gardone, Jared Gilmore BACKGROUND J.C. Penny was at one time considered as one of the best department stores in America. It was once among a group of the largest in the country with over 2,000 stores and a very successful 110 year old reputation. James Cash Penny founded J.C. Penny in 1902 with the simple philosophy of treating others the way he wanted to be treated. The company had many years of tremendous growth and success selling everything from clothing to hardware but eventually started to fall on hard times as many new price-oriented mass merchandisers came into the market such as Wal-Mart and Target. This downward spiral continued during the recession of 2008 thru 2011 with many stores old, disorganized and dated which left a feeling of a dated brand.
BUSN258 Case Study 1 | Christy Richardson DeVry University | | Case Study 1: The Home Depot The Home Depot is the leading home improvement store in the industry, and the fourth best retailer overall. The Home Depot is also known for being the largest home improvement retailer in North America, operating in 50 states, eight Canadian provinces, Puerto Rico, and Mexico (Arnold, 2006). In 2012 the Home Depot was named number 35 in the FORTUNE 500, in front of Lowe’s, who was number 54. Lowe’s is the Home Depot’s top competitor, who is the second leading appliance retailer behind Sears. Menard’s is their second biggest competitor, offering a full-service lumberyard in all of their stores (Hoovers, 2013).
Is Walmart Good For America? Walmart is an American multinational retailer with over 8,500 stores across fifteen countries. It is the third largest public corporation in the world according to the Fortune Global 500 list in 2012. It is also the biggest private employer in the world with over two million employees. Headquartered in Bentonville, Arkansas, Walmart’s annual revenues are as much as 448 billion dollars.
Here Everything’s Better ™ is the motto for H.E.B., a grocery retailer with more than 300 locations in Texas and Mexico. It was opened by Florence Butt in 1905 with a $60 investment and has flourished to one of the nation’s largest independently owned food retailers, (“Our History,” n.d.). In recent years H.E.B. has faced steep competition but has “become a serious competitor to national chains,” (Brooks). Slide 16-4 What is Retailing?
Marketing Mix Lowe’s Companies MKT/421 Marketing April 12, 2012 Marketing Mix Lowe’s was founded in 1946; Lowe’s has developed from a small hardware store to the second leading home improvement retailer worldwide and the 7th largest retailer in the United States (Lowe’s History, 2012). Lowe’s runs more than 1,745 stores in the United States, Canada, and Mexico. In 2011, Lowe’s received numerous distinguished industry awards, including number 50 on the Fortune 500 list, and three- time winner of the Energy Star Excellence Award in Retail (Lowe’s, 2012). Lowe’s sells a wide-range of home improvement products in its large, warehouse-style stores ranging from appliances to tools, paint, lumber, and nursery products. Lowe’s stocks 40,000 products in 16 categories (Lowes, 2012).