BTEC UNIT 4 Assignment: Verbal and Written Business Communication Getting started To complete this assignment you will need to produce a portfolio which looks at communications in business. The portfolio should be based around the following case study. Case Study The Red Lion Hotel is a medium sized business which has expanded over recent years and hopes to continue to do so in the future. Its business aim is to deliver quality accommodation and a first class service to guests staying in any of the 38 bedrooms. Following a recent building extension, the hotel now has 3 function rooms of varying sizes which can be used for weddings, christenings and conferences.
Baderman Island Current Ethical Issues XMGT/216 Baderman Island Baderman Island is an all-inclusive resort destination located on the shore of the Kelsey River. The Island spans 1800 acres, 750 of which have been developed as the Baderman Island resort destination. The resort features three different hotels; The Baderman Main Hotel, The Tenney, and The Melancon Convention Center and Hotel. The island also features an array of restaurants and all sorts of activities to entertain and relax guests. The Melancon Convention Center is perfect for small company meetings held during corporate vacations and get-a-ways.
Zagat Survey, LLC is a company that publishes dining, travel, and leisure guides nationwide with surveys that are user generated. Zagat is operated by a husband and wife team who are graduates of Yale and Harvard and who appear to have affluence and influence locally and nationwide. They are highly recognized entrepreneurs who have been operating Zagat Survey since 1979 (https://www.zagat.com/about-us/tim-and-nina-zagat). Lucky Cheng’s is a theme based, Asian restaurant located in Manhattan, New York and that is eclectic in nature, offering a cabaret with drag queens for entertainment. Lucky Cheng’s has been in operation since 1993.
The nightclubs, casinos, and championship boxing matches are world famous, and entertainment enterprises have led to an increasing array of music, sports, gambling, and amusement centers up and down the main «strip,» as the city succeeded in the 1990s in redefining itself as a family resort, complete with monorail (opened 2004). Its 1,149-ft (350-m) Stratosphere Tower is the country’s tallest observation tower. The city is also the commercial hub of a ranching and mining area and has diverse manufacturing, including gaming equipment.
The Rosewood Hotel Case Analysis July 20, 2014 Abstract Rosewood hotels and resorts is a private hotel management company that has been in operation for nearly 25 years. The company is globally reputable due to the management of luxury hotels such as the mansion on turtle Creek located in the uptown district of Dallas Texas and New York’s the Carly. The distinction of each property has allowed for the hotels themselves to thrive independently without the need for corporate identification. In 2004, Rosewood’s new president and CEO John Scott along with the vice president of sales and marketing, Robert Boulogne made the decision to create a new brand strategy and effort to boost the company’s growth. The following is a case study discussing the pros and cons of Rosewood hotels moving from individual brands to a corporate brand.
Curtis, Wayne. “belle epoxy.” Preservation Magazine, 32-39 Wayne Curtis the author of this article brings points about what our world things of art and history to us by using one of the most popular cities as an example. Las Vegas is a city that is visited by millions of people every year. The town is basically one huge theme park. His main example is the Venetian Hotel, which is designed to look like Venice.
& Murugaiah, V., Human Resource Outsourcing: A New Mantra for Business Sustenance, Procedia - Social and Behavioral Sciences, Volume 25, 2011, Pages 227-232. Retrieved August 22, 2012 from http://www.sciencedirect.com/science/article/pii/S1877042811023706 Tomás F. Espino-Rodríguez, Víctor Padrón-Robaina, A resource-based view of outsourcing and its implications for organizational performance in the hotel sector, Tourism Management, Volume 26, Issue 5, October 2005, Pages 707-721. Retrieved August 22, 2012 from http://www.sciencedirect.com/science/article/pii/S0261517704001037 Edward W. Rogers, Patrick M. Wright, Measuring organizational performance in strategic human resource management: Problems, prospects and performance information markets, Human Resource Management Review, Volume 8, Issue 3, Autumn
Much of the publicity about Yosemite Park was due to Hutchings and Ayers’s articles and magazine issues about the valley. Many of Ayres artwork was exhibited in New York City where many people were able to see it and admire it. During the years of 1855 and 1860, tourism increased dramatically in the valley. The Yosemite National Park has 3.5 million tourists every year. According to the readings, tourists prefer to visit during the summer.
Perhaps this is why skyscrapers are such a tourist attraction to Americans. The Chrysler Building was at one point the tallest skyscraper known to man, the proudest achievement of American architects and citizens of America. The American Radiator Building used to be an office tower for the American Radiator Company, but was reopened as a hotel in 2001. This is the reason it is such a popular destination for travelers. It also represents the economic changes of New York.
Introduction The Guess label was founded by the Marciano brothers in 1981. Over the past two decades, the label has grown into an international success story featuring some of the most popular clothing designs the fashion world has ever seen. Currently, the label features Paris Hilton as the primary model for the collection which has gained the company a significant amount of popularity. Cutting-edge designs and sultry models define the Guess label and have influenced the label in a number of ways. From frayed, ripped and torn jeans to sexy, sultry and provocative tops, Guess has successfully combined the perfect label for men and women of all ages.