Guess Strategic Paper

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Introduction The Guess label was founded by the Marciano brothers in 1981. Over the past two decades, the label has grown into an international success story featuring some of the most popular clothing designs the fashion world has ever seen. Currently, the label features Paris Hilton as the primary model for the collection which has gained the company a significant amount of popularity. Cutting-edge designs and sultry models define the Guess label and have influenced the label in a number of ways. From frayed, ripped and torn jeans to sexy, sultry and provocative tops, Guess has successfully combined the perfect label for men and women of all ages. The Marciano brothers were raised in the south of France, a region that cultivated a passionate understanding of French design and the essence of style. Combining a love of the American West with a European sensibility they created GUESS? Inc. Today, GUESS is one of the most widely recognized brands in the world. Known for quality, trendsetting style, and marketing creativity, the Company designs and markets a leading lifestyle collection of casual apparel and accessories for women, men, children, and babies. GUESS continues to be guided by two of the Marciano brothers: Maurice and Paul. Co-Chairman and Co-Chief Executive Officer, Maurice Marciano, has overseen the Company's design direction and led its spirited and significant expansion since 1982. Co-Chairman and Co-Chief Executive Officer, Paul Marciano, is credited with the vision behind the GUESS image and is responsible for creating some of the most innovative and ground-breaking images in the history of advertising. Under the GUESS label, there are different sectors of the brand to include: Marciano, G by Guess, and GUESS Kids. I. Strategic Profile & Case Analysis Purpose In analyzing and determining the Strategic Profile and Case Analysis

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