They are produed and shown to the public in order to draw in the audineces attention. You would be able to get a feel of the film through watching the trailer, helping to sgive us a clear indication of what the genre will be. The next part is TV spots, which are created at the end of a production. The ain of these is to show the most interesting parts of a film in less than 10, 20, or 30 seconds. A form of multimedia, the internet plays a part in creating a marketing campaign.
The use of audio codes and montage affects aid this technique as they can create suspense and juxtaposition of certain objects or people. Mise en Scene was used well in Donnie Darko directed by Richard Kelly, in the scene where Donnie and Gretchen go to the celladoor. The music in this scene creates a lot of suspense and makes us feel as if something is going to happen. The use of montage created suspense as Gretchen and Donnie kept on looking at each other, looking curious. This technique is used by many directors of art films as it is makes the audience more engaged in the film and makes them feel like their apart of the film.
The idea is that people will rent movies in places they would have to go to anyways, or rent movies after walking past one of the kiosks even if they were not considering to in the first place. The organization’s goal was to rapidly increase the number of kiosk locations so the company could serve more people or even better serve them, as customers could return a DVD to any of the Redbox kiosk, not necessarily the one they got it from. Another key element of the company’s strategy is the partnerships with not only the retail chains but also the movie studios, wholesale distributors and third party retailers, which enabled the company to provide latest releases in the high-traffic locations. Strategy used by Redbox: Low Cost Provider Redbox utilizes a low-cost provider strategy mainly as it focus on not having the expenses that other physical stores have to deal with. As stated before, the company does not have to deal with a lot of employees’ wages and benefits, expensive rent, electrical bills and so many other maintenance expenses associated with keeping a store.
Morgan Spurlock- Super size me. During Spurlock’s ‘Super size me’, many different techniques are used throughout to keep the audience interested and are also used to persuade. -Spurlock uses still images at the start of his film, this begins to give the audience an idea on what it’s going to be about, and gives an inside look at what’s going to happen. This is effective because it not only catches the viewer’s attention fast and easy, but manages to give information in an interesting way. -Talking heads are used during the film.
Arundel Partners: The Sequel Project Case Study Executive Summary In April 1992, an innovative idea was proposed that would capitalize on characteristics of the film industry. The proposal came from the fact that producing and distributing motion pictures is a risky business and predicting the success of any film was difficult. The proposed venture was to create an investment group, Arundel Partners, which would purchase the sequel rights associated with films produced by one or many American film studios. Arundel Partners pays to obtain the sequel rights, even before the original movie is in production. Based on profitability of the original film, only a few films will become sequels.
Ellie should begin her campaign for the bees on the most populated community in the world – the social media community. But first she must create a strong and well-filmed movie to elaborate and spread awareness to the masses. We want people to not only watch the ‘advertisement,’ but also produce a reaction strong enough to compel each individual to help support the cause. One of the most effective ways to generate this response is to shape the ad around the shock value of the potential absence of honeybees in our environment. Although Ellie can add her own touch, it is crucial that the film begin with a powerful statement such as “Imagine Life without Fruit”… or whichever basic food group or product that people need for survival would produce the most effect in Bloomington.
Films sometimes use plays as their sources. William Shakespeare has been called the most popular screenwriter in Hollywood. We are likely to assume that any translation of a Shakespeare text into a ‘live’ dramatic form-theatrical performance, film adaptation, television production-will automatically constitute a progressive act. Shakespeare is so frequently adapted because he is a major author. There are also economic and legal factors: Shakespeare is helpfully outside copyright law as well as interesting to adapt.
The Matrix and Terminator II as Blockbuster Films The word ‘blockbuster’ was originally created by the spectators, however, the term came to represent a high-budget production aimed at mass markets that had a widespread popularity and achieved enormous sales in all its forms. The importance of a blockbuster is that it typically tries to combine particular effects with art, or in other words, it tries to use special effects in order to make a film succeed and target its audiences productively. Wachowski brother’s The Matrix (1999) and James Cameron’s Terminator 2 (1991) both illustrate recent attempts to lure audiences by using special effects, especially computer-generated special effects. Both films are in a way renowned for their appeal as spectacle as opposed to as narrative. The Matrix and Terminator 2 are both admired and recognized for their special effects rather than the narrative alone, which drew massive audiences.
This is due to Lionsgate's acquisitions of other entertainment companies, broader range of audience, the positioning into horror film franchises, Indie films and their fresh logo design. Logo Design One of the most influential elements in branding is the logo. A logo helps differentiate one brand from another and connects to the consumer on an emotional level in an attempt to create loyalty and brand equity. In 2005 Lionsgate launched their new logo design "in an attempt to get a more solid “brand” on the public," confirmed by FilmThreat's (2005) message board. The new design grew from their flat simple look of stacked words with a small lion encapsulated along the side.
America would likely not be the same today without the cultural influences of studio systems, the Golden Age of film, and more specifically without MGM studios. Brief History of the Hollywood Golden Age There were two major advances that started the transition from basic film to the studio system: feature films and the star system. The growth of motion pictures from single “one reeler” films which lasted about 15 minutes to features lasting ninety minutes and longer made it possible for studios to create more meaningful stories with a complex plot and additional actors. This change in story type was much more intriguing to the more affluent middle-class (Balio, 1995, p. 12). Because the audience was now able to view stars for longer periods of time, thus feeling more connected to certain actors and causing stars to take on