It is “outside –in” thinking, which could help company to catch up with the market trend and develop products and services that meet the needs of customers. As we can see from the case, ECCO followed the inside-out strategy. * ECCO has a corporate strategy process that relies on the core competencies of the company to drive change, product development and innovation as opposed to external influences such as market, competition and customer preferences. The assertion by inside-out strategists is that a company achieves greater efficiencies and adapt more quickly to changing circumstances. ECCO is following an inside-out strategy (resource base strategy), whereas all the competitors seem to follow an outside-in strategy.
Section 1 – Understand the purpose of information technology in a business environment 1. In relation to your current business environment (or one that you are familiar with), identify at least two different types of information technology that may be used when completing work tasks. - Spreadsheets - Database - Word processing 2. What are the benefits to businesses (and others) of using information technology for doing work tasks? The IT allows us to process a greater level of work in a shorter period of time, which leads to business being more efficient and productive.
There is difficulty in determining forecast turning points that are, from increasing to decreasing sales. Opportunities and suggestions The opportunities that Kudler has in terms of technology include improved loyalty and profitability of customers, which results from various marketing strategies. Another opportunity for Kudler involves customer purchase behavior patterns. These patterns are recognized through the current system and would help Kudler refine its processes and offerings to best satisfy its valued customers. It is vital for Kudler to continue reviewing and improving its information system to ensure its appropriateness to the changing characteristics and needs of its customers.
End Vision First, I think that implementing a good management plan by the upper level management is very important for KFF’s to succeed as a company. Having a replacement inventory coordinator who purchases the best possible products for all three stores, Also, having a person who controls the accounts payable, receivables, and finances that coordinate all vendors get paid on time will allow Kathy Kudler to focus more on duties that need more attention. For instance, implement a better website for the business will give better benefits to customer, therefore, sells will increase. The company needs to understand the difference between having a website and having an effective website. The website that is in place in KFF only displays the goods and services.
A company like Perfect Paints has to buy the materials it used before it can sell finished products. For business working with supply chain, it may create smoother and faster ways of dealing with the firms we regularly buy from or sell to. It also can save costs and get products out faster. Therefore for Perfect Paints to engage in supply-chain activities, this involves delivering sales or services to consumers, shipping products, negotiating with suppliers, trade partners, managing inventory tracking orders and any other tasks. Thus the Internet offers to Perfect Paints a chance to manage the supply chain, speed up suppliers and integrate businesses along the chain.
After the market research has been measured over time the business should be able to use the information to improve the business and assist customer’s needs. Market research also gives the business an idea for how much customers would pay for the product. Primary Research is new data that has not been collected before. It allows business to focus on customer’s needs and interests. The advantages of primary research are that the information is up to date and it helps answer businesses questions.
Lean’s solution provides benefits to outsourcing buyers. They include:  Providing great value because the outsourced supplier can complete the work more efficiently and with higher quality Giving the supplier more flexibility to craft a better solution. Some suppliers use formal outsourcing models, which limits their flexibility. Focusing the supplier’s attention on the value the customer is looking for. By working backwards from the end state of the customer’s value, the supplier is able to design the process and then drive to that value.
All the stages in the supply chain can make effective and efficient decisions, to involve in similar inventory polices and planning activities so that the whole supply chain can be optimized rather than any sequence. So E-Commerce and Internet adds some values on increasing the vital information to control inventory, production and lead-time. b) Express delivery Express delivery options help in reducing the lead-times associated in each of the stages of the supply chain. As a matter of fact lead-time is one of the major causes to add to the variability in the supply chain, as a result enhancing the bullwhip effect across the upstream stages. Due to the availability of information and the express delivery options that are being offered today; for example, by FedEx, UPS etc, the suppliers are able to ship the components at a faster rate to the manufacturers and similarly the warehouses to the retailers.
When analysing the performance of the business they are able to make changes this gives the business more flexibility. Once the marking department have set their goals the next step for the team is to see how they will achieve it. The marketing strategy that business uses it that they will state how objectives will be delivered, this means that the marketing actions and resources needed will be explained to the team. They will also explain the roles of every individuals and how they will work as a team. The promotion team uses the 4P’s, .
It is beneficial for entrepreneurs to think more along the lines of all product and service aspects instead of in silos and just thinking about producing “products” alone or “services.” That concept is imperative for entrepreneurs to understand as customer service can be added as an additional component as well to a physical product. That will make the product more attractive. Developments in technology related to current products allow for room for new service concepts to grow, which is