Discuss How Each of the Following Helps to Alleviate the Bullwhip Effect

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a) E-commerce and the Internet Customers can make the orders online at any point and any time through E-Commerce and the internet. After the inception of E –Commerce the customer’s shopping model changed a lot. most of the internet applications today are so effective that they can actually be integrated with the existing databases to provide sales and customer demand information at different stages of the supply chain. This advancement in technology definitely helps in alleviating the bullwhip effect since the upstream stages of the supply chain can plan and have an idea of the changes in customer demand for a product. All the stages in the supply chain can make effective and efficient decisions, to involve in similar inventory polices and planning activities so that the whole supply chain can be optimized rather than any sequence. So E-Commerce and Internet adds some values on increasing the vital information to control inventory, production and lead-time. b) Express delivery Express delivery options help in reducing the lead-times associated in each of the stages of the supply chain. As a matter of fact lead-time is one of the major causes to add to the variability in the supply chain, as a result enhancing the bullwhip effect across the upstream stages. Due to the availability of information and the express delivery options that are being offered today; for example, by FedEx, UPS etc, the suppliers are able to ship the components at a faster rate to the manufacturers and similarly the warehouses to the retailers. Thus Express Delivery options are able to resolve the bullwhip effect to a great extent, which is providing an opportunity for the players in the supply chain to plan well and effectively. Also, as discussed in this chapter the manufacturers and distribution centers will have an option open to wait till the demand for different products reach the

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