Enviromental Factors Essay

467 Words2 Pages
McDonald Environmental Factors Businesses large and small are affected not only by their own internal factors, but also by environmental factors over which they have little if any control. Environmental factors can have a positive or negative affect an organization market growth due to product or service. According to Billion Team Ltd. (n.d), "Environmental factors are classified into two; macro environment and micro environment. Macro environment factors are those factors that affect the economy and industries” (4). Internal environment and external environment are two factors that affect marketing function. Internal factors are factors that a company has control over. Internal factors include top management, finance and accounting, manufacturing, purchasing and company image and brad equity. External factors are beyond the control of a business. The external marketing environment consists of macro environment and micro environment. Marco environment factors act external to the company and are relatively uncontrollable. These factors do not affect the marketing ability directly but indirectly they influence marketing decisions of the company. Marco environment factors that affect a company marketing decision include demographic forces, economic factors, political and legal forces, and social and cultural. Micro environment influence a company non-capacity to produce and serve the market. These factors include suppliers, customers, resellers, and competitors. McDonald’s Corporation is a good example of a company that has to examine the environmental factors that affect global and domestic marketing. McDonald’s is one of the best know fast food restaurant serving the world since 1955. In 1967 McDonald’s open their first restaurant outside the United States. The store was opened in Canada and Puerto Rico. By 1970 there was a McDonald’s restaurant in every US

More about Enviromental Factors Essay

Open Document