Eco 561: Will Bury Business Proposal

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Will Bury Business Proposal Will Bury Business Proposal Julie Bonavita ECO/561 May 21, 2012 Alfred Igbodipe Will Bury Business Proposal Will Bury is an enterprising inventor who has an idea to transform the way everyone will access books currently offered in print with a digitizer. Bury's technical skills outpace his business acumen. He is struggling with basic business decisions regarding technology applications, supply and demand, delivery of product, price strategy, and the production process. To succeed Bury has first performed research on other products, such as digital and audio book characteristics. Second, he used previous experience with movie distribution to determine a plan. Third, he has asked a friend for…show more content…
Through the Internet Bury can use his patent to hold the market share by appealing to demand from people who want digital readers with ease of access, and at a fair cost. Bury can expand his market from leisure consumer reading to business and educational titles. Bury found an article from "a reputable source that suggests customers of digital and audio books are relatively affluent, there household incomes are above average, and acceptance of digital reading for pleasure is lagging behind acceptance of digital reading for business" (University of Phoenix, 2012). Through the understanding of the market structure Bury can begin to consider ideas for generating…show more content…
The pricing will be decided based on the demand for the product. Bury will focus on pricing the reader at the highest possible price to ensure sale of all available product. Due to the lack of competition, Bury does not have to worry that consumers will find a similar product elsewhere, therefore he can charge a higher price to maximize profit. Under a monopoly the pricing is elastic, which means that Bury offers a luxury item which the consumer will want to contemplate before buying. Also, Bury can change pricing based on demand which is inelastic. Non-price strategy would include advertising for the product, other non-price strategies are not necessary due to the
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