Umuc Haircuts Stage 1

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UMUC Haircuts Stage 1 Introduction Mrs. Morningstar the business “UMUC Haircut’s”, when it first opened its doors, was the only barbershop in a 10 mile radius. Since then, many other competing businesses opened up and could hurt the revenue for UMUC haircuts. This evaluation of the business will help determine how this business operates and determine a strategy for competitive advantages to boost revenue over the competing businesses. Five Forces Analysis Rivalry among existing competitors means that if many of the competitors offer the same products and services, UMUC haircut’s has little power in that competition. If UMUC haircut’s offers products and services that no-one else is offering, than the company can dominate the competition in that field. Right now UMUC haircut’s is offering the same products as their competitors, and this could affect UMUC haircuts strategy for a competitive advantage. Threat of substitute products or services is the ability to find a substitute for goods or the way things are done. This in turn lowers the cost and can help drop prices for customers, but in turn could weaken your power over your competitors. Lower prices could help UMUC haircut’s strategy for a competitive advantage. Buyer Power is strong when the customers have many options for what they are wanting to buy, and in turn can drive the prices down. When the buyer power is low the customer doesn’t have many options and will pay what the current price is for the product. Right now buyer power is low for UMUC haircut’s since they do not have much competition in the area. With new competition opening up in the area this could affect the competitive advantage in the buyer power for UMUC haircuts. Supplier Power is strong when UMUC haircut’s only has a few suppliers and the more help you need from the supplier, in turn driving the prices up.

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