Cohesion Case Study

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CIS 500: Information Systems for Decision Making Ryan Somma Strayer University Cyril Shepherd December 19, 2008 Cohesion Case Study for the Broadway Cafe 1 Table of Contents Abstract ........................................................................................................................... 3 Part 1: Porter’s Five-Force Analysis ................................................................................ 4 Part 2: Developing an E-Business Strategy ...................................................................... 7 Part 3: Telecommunications Considerations for M-Coupons............................................ 9 Part 4: Second Life for Customer Relationship Management ......................................... 12 Part 5: Aspects of Outsourcing Systems Development ................................................... 14 Conclusions ................................................................................................................... 16 Bibliography ................................................................................................................. 18 Part 1 ................................................................................................................. 18 Part 2 ................................................................................................................. 18 Part 3 ................................................................................................................. 19 Part 4 ................................................................................................................. 19 Part 5 ................................................................................................................. 19 2 Abstract Established in 1952, the Broadway Café starts out with a competitive advantage from an established menu and

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