University of Phoenix. (2008). Virtual organizational portal: Kudler Fine Foods [Computer Software]. Retrieved July 5, 2008, from University of Phoenix, Simulation, MBA 502 Managing the Business Enterprise Web
Kudler Fine Foods Problem Statement Christine Hogue University of Phoenix MGT521 25 July 2010 Ed Darley This paper will discuss problems identified with the Kudler Fine Food’s Strategic Plan, dated 2003. Kathy Kudler established Kudler Fine Food’s (KFF) in 1998 by opening her first store in La Jolla, CA. Over the ensuing years she opened two additional locations one in Del Mar, CA and the other in Encinitas, CA. KFF’s goal is to be a premiere gourmet grocery store offering quality meats, produce, cheese and wine, with a focus on customer service. KFF’s has several problems with its current strategic plan that must be addressed to ensure success of the business and secure Kathy’s vision and investment.
The performance of SWOT will be used to analyze if Kudler Fine Foods has the resources and time to become an IPO and discuss any possible mergers/acquisition request to either expand or reduce assets. Kudler Fine Foods “Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 8,000 square feet of retail space located in a fashionable shopping center. The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments: * Fresh Bakery and Pastries * Fresh Produce * Fresh Meat & Seafood * Condiments and Packaged Foods * Cheese's and Specialty Dairy Products” (Tatum, Harris, 2011) Strengths of going public with IPO The strengths of a company are very important when it comes to decided such a huge change like becoming an initial public offering (IPO).
Kudler Fine Foods is a premium specialty store stocked with bakery products, meat and seafood, cheese, diary, and wine products. The stores are in the San Diego area with locations in La Jolla, Del Mar, and Encinitas. The organization has a mission to “provide their customers with the finest selected foodstuff, wines, and related needs in an unparallel led consumer environment” (Kudler, Mission Statement, p. 2, 2008). Kudler Fine Foods has its targeted market established. Marketing research allows the organization to implement an effective marketing mix that includes the 4p’s.
Whole Foods Market’s mission statement is: “Whole Foods, Whole People, and Whole Planet”. The “Whole Foods” portion of the mission statement is defined by the company looking locally and globally to find the best organic food with the least amount of additives to put on the shelves for their customers. The “Whole People” portion is what they do for their employees. They recruit the best people and empower them to make decisions in operational situation. By doing this I believe the employees take ownership in the company because they believe their voice is heard.
Business Law Today (17)6, 27. Retrieved August 16, 2008, from University of Phoenix Online Library, ProQuest Database, (Document ID: 1527868671). Tomkies, M. C. (2008, Jul/Aug). Regulating the subprime market: Finding the right balance. Business Law Today (17) 6, 21.
Whole Foods Market in 2010 Case Study As the nation’s finest natural supermarket, Whole Foods Market had emerged as a leader within the organic foods movement nationwide. Beginning as a small store in the 1980’s, today the stores are found across North America and the United Kingdom. Management credits the success of the business to the ideals and strategic vision of the company’s cofounder and CEO, John Mackey. Mackey believed that setting the standard for excellence in marketing high-quality natural and organic foods, dedicating core values and committing to sustainable agriculture would result in positive growth objectives for years to come (Thompson, 2012). The Whole Foods Market mission in terms of “Whole Foods – Whole People – Whole Planet” sets the foundation for accomplishment.
Kudler Fine Foods Veronica P. Sally Garner ECO365 Thursday, August 29, 2013 J. Carl Bowman * Introduction * Kathy Kudler, a passionate gourmet cook, frustrated by the inaccessibility of gourmet ingredients and cooking tools envisioned a store that would supply every grommet cooks cooking need. On June 18, 1998 Kathy Kudler became the founder of Kudler Fine Foods in La Jolla, California, making her vision a reality (“Kudler Fine Foods,” 2013). Kuddler Fine Foods throughout the San Diego metropolitan area has a dedication for providing excellent customer satisfaction, reasonable prices, and quality products (“Kudler Fine Food Virtual Organization,” 2012). As promised the shelves are stocked with the best imported and domestic
Kudler Fine Foods Strategic Plan Don Hudson April 12, 2010 University of Phoenix STR581 Contents Executive Summary…………………………………………………3 Company Background………………………………………………3 Vision………………………………………………………………..4 Value Statements……………………………………………………5 Mission Statement…………………………………………………..7 Generic Strategy…………………………………………………….7 Grand Strategies…………………………………………………….7 Long Term Objectives………………………………………………8 Shot Term Objectives………………………………………………10 Contingency Plans…………………………………………………10 Critical to Success Factors…………………………………………11 Environmental Scan as well as Summary………………………………..12 Internal Analysis……………………………………………………13 External Analysis…………………………………………………..14 Value Chain Analysis………………………………………………16 SWOT Analysis……………………………………………………20 Resource Based Analysis…………………………………………..21 PEST Analysis……………………………………………………..22 Conclusion…………………………………………………………25 List of Appendixes…………………………………………………26 References…………………………………………………………27 Executive Summary This paper examines a stream state of a organization, Kudler Fine Foods (KFF) by deliberation a background, monetary status, operations, strange as well as destiny prophesy as well as goal statements as settled by a owner, Kathy Kudler. It expands upon a owner’s enterprise to go upon enlargement by formulating as well as suggesting a latest prophesy for a classification that continues to set up upon a organization’s strange set of values as well as mission. The inner as well as outmost environments have been examines. A latest general devise as well as latest grand strategies have been presented as well as upheld by prolonged as well as reduced tenure objectives, as well as strait skeleton as well as vicious success factors have been identified to lessen variable issues that might occur. The care during KFF wishes for a single after another enlargement as well as enlargement as well as this contingency be
Marketing Research Paper By; University of Phoenix Instructor: MKT421 This paper will talk about Kudler Fine Foods and how important it is to have marketing research as it deals with strategies and tactics. I will also identify where additional market research is needed. Finally, I will discuss the importance of competitive intelligence and analysis in regards to the creation of Kudler Fine Foods. Kudler Fine Foods is a local high class of specialty food store located San Diego, California. The company has three locations (La Jolla, Del Mar and Encinitas).