Younger customers have been attracted to this fresher approach leaving Lodge Bistro with an older customer base. • The economic environment is less benign than when your mother founded Lodge Bistro. • The change from a highly motivated visionary leader to a more consensual and informal style has resulted in the recruitment of more independent managers. This has affected the morale of the longer serving managers who resent the new approach and feel that the chain is losing its core market (b) The chosen concepts I have chosen concept 4.3, which lists Drennan’s (1992) 12 key factors that influence business culture. I have selected three factors, which will most identify the business weaknesses.
Introduction: Levendary Café is a brand of quick casual restaurant in U.S. for 32 years. It was built on a culture that emphasized “delighting the customer” by translating into local menu adaptions; and its character to other quick casual restaurant is that willingness to take risks. In the 2008, the company faced the problem that domestic growth was slowing, so its expansion strategy was established. Mia Foster, who was named as Levendary Café’s new CEO in January 2011, faced a critical challenge that the skepticism came from Wall Street. As she knew the condition of Levendary’s recent entry into China market would be concerned, so she wanted to break the dilemma by revising the dramatic departure caused by Louis Chen, president of Levendary China.
It is all too easy for a business to remain with what has always worked in the past. It is important to constantly assess who their customers are and offer what will appeal to them. The political context of the recession has also decreased the amount of trade, we are told in the case study that ‘the business faced an increasingly threatening external environment as the economy moved into recession.’ Customers are becoming more concerned with the corporate social responsibility, this is possibly one of the reasons that certain coffee house chains were taking customers from Lodge Bistro, Costa Coffee for example make it very clear they support the developing world, they state on their website that ‘We're committed to looking after our coffee-growers. That's why in 2006, we set up the Costa Foundation.’ As ‘the role of business is primarily economic’ Preston, D., Fryer, M., Watson, G. (2012) P28, it is important to keep the stakeholders in the form of Joyce Lodge and other investors happy by continuing to make a profit. In order
Levendary Cafe Case Study Commerce Essay Levendary Caf é is a well-known, publicly traded, brand in the US and currently expanding into China. T hey began as a small soup, salad, and sandwich restaurant that grew into a $10 billion business. T heir f undamentals are strong and perf ormance is in line with management’s f orecasts yet their stock is trading at a discount. T his is due to their domestic growth slowing and the new CEO’s lack of previous international management experience makes Wall Street skeptical that she can’t make this a multinational brand. T he Multi-Unit Restaurant Business represents 30% of the f oodservice industry which is a $600 billion industry with 960,000 locations.
However the positive effect of a recession for Tesco is that a lot of customers eat out less and eat more at home which give Tesco an opportunity to increase their output and come up with cheaper alternative meals to getting a takeaway or going to a restaurants. Competing Technology I think the use of technology has made Tesco a top competitor in the market. They have capitalised on the use of online shopping and provide a delivery service through their website www.tesco.com, this is very useful for people who may not have time to go to the shops they can simply order everything they want online. Also I think that the ageing population would also find online shopping more convenient if they were able to assess and utilize the website. Tesco have also set up their own mobile service which is growing in popularity.
The Front Office Manager (FOM) is responsible for enhancing the guests experience by constantly developing services to meet guest needs (Walker, J. R., 2013 pg.98). The Food and Beverage Manager is in charge of the kitchen, catering and banquet staff along with the restaurants, room service and mini bars. The F&B Manager also takes care of the lounges, bars and stewarding. Careers in Lodging and Food and Beverage Industries 3 The restaurant manager is
Business Proposal Business Description “The assemblage” is a start up New York based restaurant. It is based right in the heart of the commercial center and will aim to attract corporate workforce during the lunch hours and families during the night. It aims to connect with its target market by offering a high quality and diverse menu at affordable costs. The restaurant will propose high-quality and unique items so as to utilize maximum local resources for not only business growth, but also market growth along with channel expansion (Riebesell, 2001). “The assemblage” is not only owned but will also be managed by its chief investor.
The company tailored its strategies to meet the needs of the customers and made a mark because of its understanding of theChinese language and culture. However, some experts have also raised doubts over the Sustainabilit of Alibaba’s business model. The case highlights how Ma successfully competed with foreign e-commerce companies like eBayInc. (eBay) by establishing a rival website, Taobao.com, in the online auctions market. However, Alibaba lagged behind in the Chinese web search market despite acquiring Yahoo!
The corporation is built on a substance that gives it a competitive advantage and a business strategy that is coherent, flexible, and specialized. McDonald’s vocation bazaar would be the general public. According to the case study, people are the company’s most important asset and its success depends on the satisfaction of its customers which begins with workers who have the attitudes and abilities required to work efficiently and provide good customer service. McDonald’s warrant both patrons and employees know just how beneficial they are. They make a populace assurance to the employees.
The article further discusses a new marketing campaign they will be starting in 2011. This article is important to management because Miller Coors LLC revenue has been declining and the Chief Marketing officer has recognized this and is attempting to increase future income by capitalizing at the time when beer sales are at its highest. This is also important for management because they have recognized they need new product development strategies as well as diversification. General Analysis The current management trend is that management recognizes that they still have a high market standing, however their sales are down, and they must be innovative, to be a leader in introducing new products. Peter and Donnelly (2009), state” some of the most successful business organizations are here today because many years ago they offered the right product at the right time to a rapidly growing market (p.6)”.