Lodge Bistro Essay

509 Words3 Pages
There are some issues within the case study at the Lodge Bistro which can be thought of in relation to the external environment. First of all there is the sociological factor of changes in the demographic of customers. Secondly and more importantly there are the changes to external environment as we are told that when the business was taken over by Patricia, the country was fully in recession, this economic factor has a major impact on Lodge Bistro. When the Lodge Bistro first opened we are told that it was unique and stood out from their competition “Customers preferred the lively interior over the drab and somewhat dirty alternatives that dominated at the time.” I think part of the reason this is no longer happening is that they have not changed Lodge Bistro to fit in with the demographic changes of who is frequenting their shops. It is all too easy for a business to remain with what has always worked in the past. It is important to constantly assess who their customers are and offer what will appeal to them. The political context of the recession has also decreased the amount of trade, we are told in the case study that ‘the business faced an increasingly threatening external environment as the economy moved into recession.’ Customers are becoming more concerned with the corporate social responsibility, this is possibly one of the reasons that certain coffee house chains were taking customers from Lodge Bistro, Costa Coffee for example make it very clear they support the developing world, they state on their website that ‘We're committed to looking after our coffee-growers. That's why in 2006, we set up the Costa Foundation.’ As ‘the role of business is primarily economic’ Preston, D., Fryer, M., Watson, G. (2012) P28, it is important to keep the stakeholders in the form of Joyce Lodge and other investors happy by continuing to make a profit. In order

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