Change Analysis: Brookdale Senior Living

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Change Analysis Paper Vision Sheri Mahn Human Resource 587 Professor Tom Luckett, PhD. February 6, 2011 Brookdale Senior Living (BKD) has been providing services to seniors for over 30 years and has become the largest provider of such services in the United States. [ (Brookdale Senior Living) ] The vision of the company is to grow, to be the provider of choice among seniors, while providing quality and enriching experiences. The main focus at BKD is the satisfaction of both the residents and their family.(Brookdale Senior Living) While growing is the vision of the company, it has proven to be a continuum of change. Initiatives across the company range from adding services at the community level to upgrading and updating the…show more content…
Having a vision of being the leader in health and wellness is great and if articulated correctly to the associates can be achievable however the executive team needs to keep their finger on the pulse of the company. If that pulse starts to slow or skip a beat, they may need to look at the changes that are being implemented to be sure that they are all within the vision, the ultimate goal that is to be achieved. If too many changes are going on at once, which is something that is happening at BKD, some may get lost in the…show more content…
Changes in services that are offered to the residents have been the driving force towards the growth and setting BKD apart from the others. One can clearly see how the change managers have applied the vision in the changes. Other departments or communities can take a look at the vision and use that as a guide to changes they want to implement or in the process of implementing to be sure that what they are doing will grow the company, will enrich the lives of our residents. With BKD’s vision in mind, one must be sure that they do not try to grow too fast. Set a pace of growth that will be sustainable, that will not rock the company to the core and in process set it back. BKD has learned this lesson from previous experience that put them in bankruptcy court. While implementing changes that will allow BKD to grow, the change managers and other managers within the company are setting a sustainable pace, one that the associates can grasp the change before others are thrown at them. Change is a way of life in the BKD organization, one that all associates strive to make a better place not only to work but to live. The vision and mission of the company are important components of any change that is implemented and by keeping them in mind, will allow the company to achieve the goal of being the leader in health and wellness for the
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