Bus250 Assignment 1

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The Case Study Amber Dennard BUS250 Cooperate and Social Responsibility Instructor Joshua Gerlick September 5, 2011 Case Study The relevant market would be the company or cooperation trying to purchase the land to continue the Disney business. The nonmarket in this case is the community and the group of people that are looking for the affordable housing. I am not sure as to what type of dialogue might come from SunCal and its stakeholders taking but I do think that they would be upset. Since the stakeholders are planning on expanding their business to create more business and pleasures for their customers. I think that as the cooperation they should discuss the possibilities of relocating so that their employees would have an affordable place to live, close by. I believe that affordable housing advocates would want to have a situation which helped people have a decent place to live, and hence backed this plan. I believe that SunCal had a direct material interest to increase the profits they would make from this venture. I think SunCal had already had the area marked as special resort district and any construction activity in this district should have prior approval of various members. This is the power that stakeholders such as Disney and the chamber of commerce would exercise. Also, given the fact that the special resort area generated more than fifty percent of the region revenues; It can be said that the businesses had a lot of bargaining power with the City council. Including, the authorities that invested a lot into this large scale project which invested millions to make the area a tourist destination. This is further proof that they were more concerned of harming their prospect than anything else. I think that we would have to take in consideration that Anaheim was too expensive for Disney workers to live there so they would have to travel

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