Basic Needs Models

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INTRODUCTION Basic needs are those fundamental requirements that serve as the foundation for survival. Access to the basic needs of life, including shelter, food and clothing is necessary to the development of a strong community and necessary precursor to individual self sufficiency. In terms of development the basic needs model mainly focuses on the measurement of, absolute poverty and what is believed to be an eradicable level of poverty development Communication like most things assists or aids in transmitting information for the better good mostly development in meeting communities basic needs. Schramm(cited in Mass Media and National Development 1964) says communication is therefore a purposeful effort to establish commonness between a source and receiver. So development communication link is aimed at getting rid of social and economic setbacks. People in different thresholds need various development communication handling for better development. Rogers (1976) sees development as a widely participatory process of social change in a society, intended to bring about social and material advancement (including greater equality, freedom and othwer valued qualities), for the majority of the people through their gaining control over their environment. Development communication is useful and practiced in various sectors including health, education, tourism e.t.c Coldevin(1987) notes that development communication mobilizes people to participate in development activities. He defines development communication as “the systematic utilization of appropriate communication channels and techniques to increase people’s participation in development and to inform, motivate and train rural populations, mainly at the grassroots level, Therefore, the models of communication can be useful as they give insight into what is going on around the world of information sharing. The

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