Barber-Bloom Synthesis Essay

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Barber-Bloom Synthesis Education was, still, and will always be the most important base for each society, country and nation. At first glance, it is apparent in both Barber’s and Bloom’s essays that they are writing about the problems in universities. However, each one has his own perspective of the problems that exists in the universities. Barber, firstly, wrote that the main problem that makes the education used as a tool that offers profits not for the sake of knowledge and educating the people is commercialization. Advertisements and commercials are everywhere nowadays even between our hands. In Barber’s point of view, education had been used as a commercialized tool that brings money to the institutions that provide advertisements to the universities, so they buy their students to them. Barber indicated many ways and places that ads became popular by them. He illustrated that advertisers used screens to spread their poison to the people. There is the large screen, which is “determined by multinational corporations that control information, technology, communication, sports, and entertainment.” Secondly, medium screens like television was used to teleport the images that wanted to be watched by people. Television took most of the kids’ time, which is supposed to be used in receiving knowledge and instructions from either schools or colleges. Finally, the most popular screens that are, almost, in everyone’s hand which are little screens (smartphones nowadays and computers). They are the mirror of commercials that make everything is for sale, along with the web which connects the world with each other (Internet). However, since Barber’s essay is about education and especially about the universities, he wrote about how commercials had been injected inside them. It all began when the institutions started de-funding the colleges but they have to feed advertising to

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