By fully managing the organization and their effectiveness and efficiency Kundlers can obtain the overall business intelligences goal of the mission. The marketing strategy should look at and use a competitive intelligence to accomplish these goals. The strategies of understating and knowing productive organization can give the upper hand with knowing the competitors market. Also by viewing the competitor’s sites, stores, and marketing strategies Kundlers can achieve the mission they set for their own business to excel past the competition. Analysis within a business should serve as a vital function.
The advantages of primary research are that the information is up to date and it helps answer businesses questions. A problem that occurs is the process can be expensive, time consuming and the feedback can be misleading. Internal primary research can be collected through sale figures and customer data on the central database. External primary research can be collected through surveys, questionnaires, interviews and mystery shoppers. Secondary Research is when the data and information has already been collected.
A company's inventory is a vital part towards its success. A company must have enough products in the inventory, to provide their customers with product in order to be successful. This affects a company's OMM operations because without the proper amount and type of inventory they will be unable to service their customers. The same goes for having too much inventory, when a company has too much inventory on hand it ties up its capital that could be spent on other things that would increase
For security reasons Managers can control who has access to the system and each user is assigned a unique security profile that determines exactly what features and functions can be accessed. Specialized Features/Services There are several reasons for the implementation of the new system. The new system will help with controlling inventory, increase sales, and keeping track of the customer buying habits. The Loyalty program offers an excellent marketing tool for targeting customers with product specific to their buying habits. The system also provides great inventory tool to track product movement in each warehouse.
He wanted a brand supported by process, a path that would be able to consume the markets now to be able to have enough capitol for another market to relieve them of its pressure. The relationships built between suppliers and distributors would be able to help them with business practices in the future resulting in significant savings and service levels. This is achieved by maintaining communication with both Technical innovation and imagination from both parties, to develop the best possible system to satisfy both needs. The company used
The job of a salesperson ranges from order takers to order getters. Personal selling is the key to developing strong relationships because it is directed toward achieving mutually satisfying results between customer and seller, which will sustain and enhance future interactions this is very important because it is a lot cheaper to retain current customers than to attract new ones. However, “In a results-oriented environment, the foundation of many compensation systems, sales quotas can focus sellers and managers in a direction inconsistent with customer-oriented selling.”(“Evans”,
Depending on the type of market research done, it could give us information about the customers shopping habits, wants, and needs. It will also provide information about the other businesses in the market. For instance, it can give information about the other similar products, and other companies’ offerings. It can be very beneficial for Kudler to conduct this type of research because it can help us reduce any unnecessary cost we may concur. It can also help us to win over new customers or even create customer loyalty from current customers.
Sometimes, the staff exchanges the product with a different size that is suitable for them and whether it makes them happy. In addition, Primark is an outstanding retail company, so the customers would want their staff to have good product knowledge, someone who knows the idea of what they customers like and don’t like. So therefore, it benefits the customer to trust the staff and they would have a good understanding with negotiating with the offers such as ‘sales reduction, which is quite useful in a business. How effective customer service benefits the organisation Great customer service makes your customer feel that you care about developing in long term relationship that means you are not only make more sales, however it does benefit the business in different ways , such as : Repeat
As we have mentioned before our product has so many advantages compared to other products in the functional and sustainable factors then we will compete with those businesses and products based on product differentiation strategy. Then we will emphasis on the facts that are product relative to other products in the market will create more value that our customers are interested and paying for
Proposing a new variable pay scale, will affect how the employees are performing, sales, profitability, attrition, as well as the overall well-being of the store. By using this approach the team could prioritize the individual changes that could most improve the situation. Also, using the Optimizing technique, the decision made will hopefully achieve the best possible balance among the several problems that need to be addressed. Using this technique could potentially achieve the best balance between employee satisfaction, addressing local laws, and ultimately improving sales through product mix and slow moving