Mkt 421 Week 4 Assignment Of Marketing Strategy

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4. PROMOTION & STRATEGY 4.1 Management Strategy Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives. It is the process of specifying the organization's objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies and plans to achieve the organization's objectives. Strategic management, therefore, combines the activities of the various functional areas of a business to achieve organizational objectives. Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies.[1] As a small business, we cooperate with other companies and produce our shopping carts. Our main focus in management strategy is the finance section. We believe having an effective financial strategy will guarantee our business success in the future. Our business finances are the underpinnings of our business's strength; as they go, so goes the business. Following methods are used to describe our finance strategy for our company. As we all want to not to have our personal liabilities mixed with the business liabilities then we absolutely need a separate bank account for our business and we will use it just for business purposes. The…show more content…
As we have mentioned before our product has so many advantages compared to other products in the functional and sustainable factors then we will compete with those businesses and products based on product differentiation strategy. Then we will emphasis on the facts that are product relative to other products in the market will create more value that our customers are interested and paying for

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