There are over 10,000 documented varieties within the sub-species Vitis vinifera (the "European" or "true" wine grapes). Of these, on a commercial scale, primarily three are used for raisin production and less than a dozen for table grapes, while about 230 have some prominence in the world of fine wines and hundreds more are used for wine in limited or local areas. The wine consuming public, however, tends to focus on only a hand full of these. One explanation why so many wine drinkers don't expand their choices beyond Chardonnay, Merlot, and Cabernet Sauvignon is that they know little about any of the dozens of other wine grapes available. The
It wasn’t until the 1920’s that California started to become known for producing artichokes (http://www.gourmetsleuth.com, Artichokes). Just south of San Francisco sugar was being cultivated. In 1922 Andrew Molera had a bright idea to start farming artichoke instead of sugar because it would triple his profit. After seven years artichokes became the third largest cash crop in Salinas Valley of Monterey County (http://www.gourmetsleuth.com,
After a few years, they were ready to sell their first beer to the locals, which they named Fat Tire Amber Ale, in honor of Lebesch’s bike ride through Belgium. They open their business in 1991, with Fat Tire Amber Ale as their signature beer; the acceptance was so big that soon they developed other flavors, with great acceptance also. Today NBB sells more than 700,000 barrels of beer per day, and is sold in 28 states plus the District of Columbia. NBB is a certified B Corporation, which means that they pass the test of positive impact of business on society and the environment, B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency, passing this certification makes NBB 100% Sustainable. With this in mind we need to ask: what the company is doing environmentally?
As a result of the island's long isolation from neighboring continents, Madagascar is home to a vast array of plants and animals, many found nowhere else on Earth. [17] Approximately 80% of all plant and animal species found in Madagascar are endemic, including the lemur infraorder of primates, the carnivorous fossaand three avian families. [18] This distinctive ecology has led some ecologists to refer to Madagascar as the "eighth continent",[19] and the island has been classified by Conservation International as a biodiversity hotspot. [17] Over 10,000 plant species are native to Madagascar, of which 90% are found nowhere else in the world. [20]Seven plant families are only found here, the highest number of any biodiversity hotspot in the world.
• Over 2000 tropical forest plants have been identified as having anti-cancer properties. However, scientists have only tested 1 in 10 tropical forest plants for these properties and have only intensively screened 1 in 100. • 75% of Australia's tropical rainforest has been cleared since the late 1700s. • The tallest tropical tree in the world is recorded at 83 metres tall. • The largest flower on Earth comes from a tropical forest - the Rafflesia grows up to 1 metre across.
[pic] Kalia Hymes, Amy Isom, Joshua O’Brien Busa 308: Marketing Principles Prof. M. Simpson Table of Contents Company Description………………………………………………………………3 Business Mission……………………………………………………………………3 Marketing Objectives……………………………………………………………...4 Industry Analysis…………………………………………………………………..5 SWOT Analysis……………………………………………………….……………6 Target Market………………………………………………………….…………...9 Marketing Mix………………………………………………………….………….10 Marketing Research…………………………………………………….……...….17 Organizational Structure and Plans………………………………………………19 Financial Projections…………………………………………………………...….21 Summary…………………………………………………………………….….….22 Sources Cited……………………………………………………………………....23 Company Description The Coca-Cola Company, founded in 1886, is ranked number 94 in the Fortune 500 and number one in the beverage industry (Fortune 2007). They own four of the top five soft drink brands and serve over 6 billion consumers. Coca-Cola is headquartered in Atlanta, Georgia but “approximately 74% of its products are sold outside the US” (Coca-Cola Datamonitor, 2007). They recorded revenues of $24,088 million in 2006 and they have an employee count of approximately 71,000 (Coca-Cola Datamonitor 2007). The Coca-Cola Company is one of the leading manufacturers, distributors, and marketers of non alcoholic beverage concentrates and syrups.
History Tracing the history of Hennessy back to its early beginnings will bring you back to 1765 to Cognac, France where an Irish aristocrat Richard Hennessy established an Eaux-de-vie trading business. As thanks for being a mercenary for King Louis XV, Hennessy was given land which would serve as the location for his newfound cognac business. A few years later in 1974, Hennessy began its first transcontinental delivery of Hennessy Cognac to the United States. In 1800, Hennessy appointed Jean Fillioux as its first “Master Blender” and he later coined the trademark “Jas Hennessy & Co.” Today we think Hennessy as a luxury drink, as it is typically associated
Sol Kerzner Kerzner was born in Troyeville, Johannesburg, the youngest of four children to Jewish Russian immigrants. His family started a hotel chain; after Kerzner graduated as a Chartered Accountant, he took over the running of the group and went on to create the most successful hotel group in South Africa, Sun International. He is now the Founder, Chairman and CEO of Kerzner International and his career spans more than 45 years in the resort industry. With his accountant diploma in hand,Sol Kerzner worked in Durban in a small hotel with 50 rooms, owned by his parents.At 29, he sold the hotel and bought a modest house on the beach in Umhlanga Rocks . Kerzner’s career in hospitality began in 1962 with the purchase of the Astra Hotel in Durban.
After spending $70.00 to produce, John Pemberton only sold a total amount of $50.00 worth of the soft drink. The ingredients in Coca Cola include cocaine and caffeine- rich kola nut. It was initially know as a tonic instead of a soft drink. Coca Cola was purchased from Asa Candler in 1887 for $2300 and became popular due to his aggressive marketing in the 1980’s. A new formula called
A century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup. John Pendleton died just 3 years after the invention of Coca-Cola and unfortunately without realizing the phenomenon he had created. John Pemberton’s partner and bookkeeper created the first Coca-Cola logo in 1887. They thought that the two Cs would look good in advertising, and they began to create the well-known logo for Coca-Cola. The script was developed in the mid 19th century.