New Belgium Brewing: Ethical and Environmental Responsibility

1481 Words6 Pages
In Today’s world, people are tired of corporations focused in meet their goals regardless of who or what they harm in the process. Fortunately, that is changing, we finally got the understanding that we have one planet to live in and that we need to keep it healthy for our own sake and our future generation. New Belgium Brewing is a corporation that is showing the world that you can grow and succeed doing the right thing for your company, your employees, the community, the environment and ultimately to the world. NBB started with Jeff Lebesch riding his bike through Belgium’s roads. Belgium is well known for its Ales, which were brewed for centuries in its monasteries. While 1989 Jeff was riding through Belgium’s countryside he wonder if he could brew this high quality Ale back home in Colorado. Jeff acquired the special yeast and brought it to his home town, Fort Collins. He started the try outs is his baseman with his wife at the time Kim Jordan, now NBB CEO. After a few years, they were ready to sell their first beer to the locals, which they named Fat Tire Amber Ale, in honor of Lebesch’s bike ride through Belgium. They open their business in 1991, with Fat Tire Amber Ale as their signature beer; the acceptance was so big that soon they developed other flavors, with great acceptance also. Today NBB sells more than 700,000 barrels of beer per day, and is sold in 28 states plus the District of Columbia. NBB is a certified B Corporation, which means that they pass the test of positive impact of business on society and the environment, B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency, passing this certification makes NBB 100% Sustainable. With this in mind we need to ask: what the company is doing environmentally? What are the strategies there are taking in this area?

More about New Belgium Brewing: Ethical and Environmental Responsibility

Open Document