Global Marketing Strategy – Case #3 Team Paradigm New Belgium Brewing: Social Responsibility as a Competitive Advantage Synopsis: New Belgium Brewing (NBB) is seeking to grow without sacrificing its human scale and its culture of social responsibility as a competitive advantage. NBB is a highly successful craft brewery based in Fort Collins, Colorado founded by Jeff Lebesch and his wife Kim Jordan in their basement back in 1991. Jeff, an electrical engineer, was inspired to create his own brew back in Colorado on a biking trip in Belgium while sampling the area’s finely crafted brews. NBB has experienced tremendous growth since its inception, to become the 9th largest brewery and the 3rd largest craft brewery in the US with revenues exceeding $97 million and having over 300 employees. NBB makes 7 standard beer lines which includes Sunshine Wheat, Blue Paddle, Abbey, Mothership Wit, 1554, Trippel and the best-selling Fat Tire Ale.
Then on November 3, 2011 Chevrolet celebrates its 100th anniversary. Americans compare Chevy to hot dogs and apple pie every day and they still go unchallenged by anyone yet. Going through its toughest battles with Ford and Toyota and still come out on top. There innovation and just plain knowing what people want has helped them grow to the top. Chevrolet, now just Chevy is a brand with a remarkable history.
Less than ten years later beer makes its way to England which eventually brought it to the new world. It is there where the Native Americans teach settlers how to brew with corn. Beer was just as popular, if not more so, than it had ever been. By 1873 there were 4,131 breweries in America. Breweries thrived up until the prohibition of alcohol in 1919.
Corporate social responsibility Gains momentum beyond the courtroom to the far more powerful marketplace current and future manager of business must realize that business ethics not so much about the installation of compliance codes and standards Necessity for Ethical, values-driven company Mission statement :To operate a profitable brewery which makes our love and talent manifest Core values and beliefs 1. Producing world-class beers 2.Promoting beer culture and the responsible enjoyment of beer 3. Continuous, innovative quality and efficiency improvements 4.Transcending customers’ expectations 5. Environmental stewardship: minimizing resource consumption, maximizing energy efficiency, and recycling • Kindling social, environmental, and cultural change as a business role model 6. Cultivating potential: through learning, participative 7. management, and the pursuit of opportunities 8.
* The refreshment category was an important part of Vincor’s business in Canada, and was driven primarily by its Vex and Growers Cider brands, each of which sold nearly one million cases in 2005. * The industry wa extremely dynamic and the companies were continuously adding new flavors and formats to existing product lines and many new brands and brand extension were launched each year to meet the today’s trendy. S.W.O.T Analysis Strengths * Well established company and it was the market leader with 21% market share
Guy Fieri Broden, Austin Savannah Guy Fieri was born on January 22, 1968 in Columbus Ohio. His original name at birth was Guy Ramsay Ferry. Guy later renamed to guy Fieri after his grandfather. When Guy was growing up his mom and dad inspired him to cook his own meals. Guy and his father built a three-wheeled bicycle cart named “The Awesome Pretzel” which he sold pretzels from, for six years until he had enough money to study at Chantilly Framce at the age of 16.
Team C Marketing Plan: Final Paper Gloria Aguilar, Danielle Brown, Alan Dyemartin, & Gabriel Quiroz MKT 421 July 15, 2013 Jeffrey Buck Coca Cola Incorporated is a well-known global refreshment company that has been rewarding the world with their beverages since 1886. The company started when a man named John Pemberton decided to experiment with liquids. Once the drink was formulated John Pemberton sold it out of the pharmacy for five cents a glass, which brings us to today, Coca Cola has sold over 10 billion gallons of syrup around the world. The Coca Cola brand is known for their tasty refreshments and currently
Critical Information Systems Marci F Rivera BSA 310 June 27, 2011 Caleb Green Critical Information Systems Huffman Trucking was founded by K Huffman in 1936 with only one single tractor-trailer. Due to the global war going on and the need for trucking transportation, the growth of the company rose. In less than ten years, the fleet had increased to 16 tractors and 36 trailers. The company is still privately held due to internal sales and five Eastern carriers the company acquired. Huffman Trucking thrives on its vision “to be a model company to [their] stockholders, employees, customers, and all stakeholders” (Huffman Trucking).
They went on lots of trips together but Milton wanted to start a new chocolate factory. He had dreams of building his own town in his childhood town of Derry Church. He choice Derry Church because of all the farm land and cows he needed for the fresh milk for the chocolate. Grounds broke to start the construction when he came back from his trips. The first thing Milton Hershey built was his factory.
King of Beers Budweiser Beer has been around since the late 1800s. It has been one of the biggest names in brewery for a long time, and coined the name “King of Beers” in the mid 1900s. This advertisement appeared twice, first, September 7, 1963 in the Saturday Evening Post and second, September 20, 1963 in Life Magazine. This advertisement’s main focus is to show that Budweiser beer is a great way to top off the day, and is targeting at younger men, fun, togetherness, and American spirit. The top headline for the ad says “This calls for Budweiser”.