Wall Street Journal Case

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INDEX 1) Evaluating the print and electronic publishing industry environments and structures. .................. 2 PESTEL about print and electronic newspaper industry ........................................................................... 2 The Porter 5-force analysis about print and electronic newspaper industry .............................................. 4 2) Evaluating the firm's financial situation during the last 2 years ......................................................... 7 3) The Key competencies and resources ..................................................................................................... 9 4) Q1: How would you evaluate the potential of the interactive Journal to complement or substitute the printed edition? .................................................................................................................................... 10 Q2: How would you position and price the two editions in the short and long-term in order to maximize returns? ..................................................................................................................................... 11 1 1) Evaluating the print and electronic publishing industry environments and structures. → PESTEL about print and electronic newspaper industry. Potential impact on Factor Trend industry For Online edition: For Newspaper: -Increasing number of -Newspapers faced worldwide Internet users, increasing media and nearly 90% of them competition in the 1990s, gather news and Socio-cultural information from web harder pitch. Media news. Classified ads also faced editions should be increased competition from different and focus on online off shoring. their market target. The fast and increasing ascension of the population to internet Technological access and computers (laptops. etc.) change in the demand for the electronic

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