Wal Mart Case Study

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October 6, 2014 Jared Sipe BA2430 FFF31 International Management Instructor: Chuck Wirick MSM 1. Yes, I believe Wal-Mart can translate its strategy in another country and succeed. Wal-Mart has proven they can do this in some countries. They’ve done this by adapting to other cultures in some aspects, but at the same time have adapted consumer’s shopping habits in other countries to their low-price, wholesale strategy by educating them and showing them the benefits of its American merchandising culture. 2. Wal-Mart was successful in Mexico because it adapted to the local culture in Mexico. Wal-Mart was able to adapt by hiring local managers who understood Mexican culture and letting those managers control merchandising strategy, building smaller stores that people could walk to, and providing more fresh produce. Wal-Mart also educated Mexican consumers to the benefits of its American merchandising culture. Wal-Mart also built distribution centers in Mexico lowering their overall cost that they could pass on to the consumer. 3. Wal-Mart was not successful in South Korea and Germany because they already had well-established local rivals who could match Wal-Mart’s low prices and their offerings to local shopping habits and preferences. Consumers in these countries also felt that the quality was not there in Wal-Mart’s products and felt the quality was better in products from local more established rivals. I believe Mexico did not have local rivals or large chain retailers that could compete against Wal-Mart and what they could offer. Mexico was a perfect place for Wal-Mart to establish themselves. Whereas in Germany and North Korea there was already well establish rivals in place to challenge Wal-Mart. Also, I believe Mexico was more susceptible to change, again because they did not have a large retailer, therefore Wal-Mart had a clean slate to work
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