Wa/4 Enterpreneneur Essay

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WA/4 1. What are the four main financial objectives of a firm? The four financial objectives are profitability, liquidity, efficiency, and stability. 2. What is the purpose of a forecast? What factors does a firm use to create its forecasts of future income and expenses? The purpose of a forecast is an estimate of a firm’s future income and the factors a firm uses are expenses based on its past performance, its current circumstances, and its future plans. 3. What is the purpose of an income statement? What are the three numbers that receive the most attention when evaluating an income statement? Why are these numbers important? The purpose of an income statement reflects the results of the operations of a firm over a specified period of time. The three numbers that receive the most attention are net sales, cost of sales, and operating expenses. The three numbers are important because they are used to evaluate the effect of past strategies and to help project future sales and earnings. 4. What is meant by the term working capital? Why is working capital an important consideration for entrepreneurial firms? Working capital is a firm’s asset minus its current liabilities and it is important because it represents the amount of liquid assets the firm has available. 5. What is the purpose of a statement of cash flows? Statement of cash flows summarizes the changes in a firm’s cash position for a specified period of time and details why the change occurred. 6. What is the purpose of financial ratios? Why are financial ratios particularly useful in helping a firm interpret its financial statements? Ratios showing the relationships between items on a firm’s financial statements that are used to discern whether a firm is meeting its financial objectives and how it stacks up against industry peers. 1. To what extent do entrepreneurs rely on their

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