Urban Outfitters Essay

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Assignment #1 – Urban Outfitters Continuing Case Study – Creating a Business Introduction to Business, BUS100 May 01, 2011 1. Identify at least three challenges when setting up a business. Explain why they are challenges. Initial Capital: Initial capital is the main priority when starting a business. It will determine the location of a business, the personnel, and the business’s clientele. When someone plans to start a business, and has a limited initial capital, they may have to settle for a locale that is not as eye-catching as others. Whether it is an office or a store, prices vary depending on location and size. Personnel are also an important aspect of developing companies. An understaffed company due to lack of initial funds will not be as efficient, and may lose customers. Low initial capital will also affect an advertising campaign and may cause the business not to bring in as many customers as it could have. Location: Location is one of the most important decisions new business owners have to make. The location of a business will ensure what kind of customers will visit the establishment. If the establishment is in a Hispanic neighborhood, the majority of the customers might be Hispanic. Choosing a location can be very challenging since different businesses need different locations to be more efficient. An example can be a trucking company located close to major warehousing companies, or perhaps a retail store finding a locale inside a mall. The initial capital, good understanding of the type of business, and the type of market the business is trying to target, will determine the location of the business. Customers: The most important aspect of any business is their customer. In order to attract customers, an advertising campaign is needed. Depending on the

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