Urban Outfitters Continuing Case Study

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Urban Outfitters Continuing Case Study: Marketing a business Introduction to Business 08-29-2011 Urban Outfitters Continuing Case Study: Marketing a business Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image. Sears and Wal-Mart are both what are considered to be Big Box Stores. Big Box stores are known for selling a large amount of items for less because of their ability to buy in bulk and mass produce their own products. When a consumer thinks about a Sears or Wal-Mart they will be thinking of the common items purchased by a large number of consumers, not of items that are considered unique, rare or hard to find like the items you might come across at an Urban Outfitters. When customers think of a niche store like Urban Outfitters they will be thinking of items that will be specific to that type of store such as a specific type of shirt or hat. Could the big box stores sell merchandise identical to Urban Outfitters? Explain your answer. Stores such as Wal-Mart and Sears both base their products off of a large demographic not a niche group, as niche products would not be financially feasible for the companies. Niche companies such as Urban Outfitters sell products that are not as common but in demand. So for example at a store such as Urban Outfitters, their shelves are constantly flipping/moving items to allow for new products that will continue to bring in revenue from the customers that shop specifically for items that go against the norm. Whereas a counterculture product at a big box store might get lost in the waste side due to the large amount of bulk inventory, not allowing consumers to really find those not so common items at a Sears or Wal-Mart. Sears and Wal-Mart both buy in bulk so they get reduced cost on the items they purchase to sell, Niche stores such as Urban Outfitters do not.

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