Two Disruptive Innovations in Health Care

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Running Head: DISRUPTIVE INNOVATIONS Two Disruptive Innovations in Health Care Disruptive Innovations in Health Care Disruptive Innovation Professor Clayton Christensen of the Harvard Business School coined the term ‘disruptive innovation’ in the year 1995. Disruptive innovation is a business model or a process which enables a new enterprise to bring about a huge change in the market and totally change the way in which a service or a product provided. The Personal Computer, the cell phone, Wal-Mart etcetera are some of the well known disruptive innovations which swept away their competitors by being more economical and/or easier to use. There are a number of disruptive innovations which have occurred in the field of health care. These innovations make treatments more affordable, more efficient and more accessible to people and reduce the role of the physicians in health care delivery. Two such disruptive innovations in the field of health care are – The retail clinics and health tourism. Retail Clinics Retail health clinics like the MinuteClinic afford diagnosis and treatment for simple ailments at a low price to walk-in patients. Such clinics are conveniently located in neighborhood stores and pharmacies. In retail health clinics, nurse practitioners attend to the patients in a small office and prescribe simple generic medicines which are available in the store itself. The fee charged by these clinics is quite low. These retail health clinics save the patient the hassle of getting a physician’s appointment or waiting in the emergency room of a hospital, for just a minor ailment. These clinics are successful because they stringently restrict their services to simple and common ailments. The success of retail health clinics has compelled major drug store chains

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