Tommy Hilfiger Essay

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RETAIL MANAGEMENT PROJECT (Understanding of the retail and business model along with the Promotion and Marketing strategies of Tommy Hilfiger in Ranchi) ABOUT THE COMPANY ABOUT THE COMPANY As one of the world’s leading premium lifestyle brands, Tommy Hilfiger delivers superior styling, quality and value to consumers worldwide. The brand celebrates the essence of Classic American Cool and provides a refreshing twist to the preppy fashion genre. Since its debut in 1985, the Tommy Hilfiger Group has become a US$ 4.6 billion apparel and retail company by offering consumers a breadth of beautifully designed, high quality products including men’s, women’s and children’s apparel, sportswear, denim, and a range of licensed products such as accessories, fragrances and home furnishings. Retail store in Ranchi Tommy Hilfiger retail outlet is located in main road, near Sujata chowk. It has an area of 850 sq ft. The manager of the store is Ms Usha and the franchise owner is Mr. Siddharth Maheshwari. All the process line is managed by the company (Headquarter) which is located in - No 4, Brunton 1st Cross Road, Bangalore. LOGISTICS MODEL OF TOMMY HILFIGER LOGISTICS MODEL OF TOMMY HILFIGER Tommy Hilfiger has a very friendly logistics model which makes them a superior brand among their franchises. In India they have their Headquarters in Bangalore and all the major supplies are made from there. Currently, Tommy Hilfiger operates 58 franchise outlets and over 60 shop-in-shops in other department stores in India and the major supplies are made from Bangalore to the respective outlets. In Ranchi outlet they have a tie up with Safe express that looks after the delivery of the goods to the outlet. All apparels and accessories (excluding watches) are directly supplied to the outlet from Bangalore without any intermediaries while watches are supplied to the Master

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