Tobacco Editorial Rhetoric

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While only addressed as Editor by the article, I looked on the New York Times Staff page and believe that Andrew Rosenthal, the editorial page editor of The New York Times, is who they’re talking about. He most likely lives in New York, and is against the use of tobacco products by younger adults and teens (as well as children). The Editor wrote this article for his job and because he thinks it’s wrong of the tobacco industry to be avoiding taxes and for them to be selling flavored tobacco products. His purpose is to inform the public of the avoidance of taxes by tobacco companies and the harmful effect of flavored cigars/other tobacco products on young adults, so that the public may put pressure onto the F.D.A. and Congress to make the necessary amendments to the current laws and regulations to prevent these two problems. His audience consists of the people of New York, those interested in tobacco laws and products, and probably a fair share of the United States considering the fact that it is a popular news source that is available online. The genre of this article is an editorial, and, as for the context, Andrew may have some bias against tobacco products due to the time era we live in, which has become strongly anti-tobacco over the years. Also, there could be some bias against the large tobacco corporations due to the struggling economy and recent government bailouts, which has brought many of the American public to look at large industries in a negative light. My understanding of the rhetorical situation has helped my understanding of this article by forcing me to look deeper into the meaning behind the words written, rather than simply glancing over it. Without using the rhetorical situation I wouldn’t have tried to examine the article and thought about how the recent recession or bailouts may have affected the writer’s opinion on the topic or how he chose

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